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As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising
new era of digital choice, however, comes a stark challenge for commercial broadcasters - that of convincing brands to advertise on these nascent content platforms. Both Channel 4's closure of digital ad ... . Andrew Pinkness, strategy director at digital media consultancy Rufus Leonard, believes broadcasters ...
Despite a difficult climate, digital marketing continues to record impressive growth as other media..., marketers are feeling the squeeze. Digital agencies, however, are bullish about their prospects. Despite the tough conditions, digital remains a strong growth area, and is propping up the media market. Internet ... Advertising Bureau, propelling digital to a share of 18.7%, only 3% behind TV, which accounted for 21 ...
alternatives'. Ian Cruickshank, head of direct and digital at Billington Cartmell, echoes Allan's view ... David Laybourne, managing director at REAL Digital. 'While some organisations are starting to recognise ...
, managing director at digital agency CMW. 'That, in turn, has led to the credit crunch that is now forcing ...
. 'A lot of what we do at live events is followed up with a digital CRM campaign. Clients are starting ... data, which is then fed to the digital team to send out emails directing recipients to a microsite ...
3.4 - 3.4 2 Seeds of Change, Splenda DIGITAL ACCOUNTS 1 1 Work Club ... 1.8 - 1.8 3 Sony Ericsson, BMW, Beck's *Figures for digital agencies are fees ...
of the market, according to Jones Knowles Ritchie chief executive Andrew Knowles. SPOTLIGHT ON ... DIGITAL DESIGN Digital has, without doubt, become mainstream. Now, according to The Brand Union managing ... , digital design skills, which are subsuming those in motion graphics, interaction design and information ...
movie sponsor for the station s digital channels. Carling will sponsor more than 600 films over a 12 ...
for traditional advertising work. Squeezed marketing budgets, coupled with the unstoppable rise of digital media ... marketing industry is quietly continuing its digital revolution, generating one-to-one relationships ... of digital media is irreversible. Technology has enabled us to do the things we have been on about for 20 ...
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