Mercedes-Benz goes mobile to sell used cars
14 Oct 2008 | by Paul Capleton
Challenge: The proliferation of digital media means car buyers increasingly access information
work. Activity: A "Problem Playground" invited them to solve simple puzzles, with digital ... and technology areas of sites including Yahoo and AOL. Offline activity hit commuter routes, including digital ...
Challenge: The proliferation of digital media means car buyers increasingly access information
Strategy This was based on the insight that digital musicians are tech-savvy, pragmatic and generally aged ... single in Universal Music's studios - this is out now on iTunes and all major digital music stores ... MySpace users. Alastair Little, senior digital communications manager, EMEA, Universal McCann ...
, within four pillars in the station. Digital and static posters, plus banners on pillars, were used ...
The agency's new report highlights structural change in business economics and shows how consumer demand for free online services has an impact beyond the digital market. It examines the expectation ... videos on VideoJug. Free will be the dominant metric of the digital world and brands that are willing ...
Client: Sara Lee Household Body Care UK Agency: Manning Gottlieb OMD Planner: Rachel Phelan Strategy We decided to use digital media to reach key influencers. An interactive competition was devised to target MySpace users, with the aim of recruiting an unknown singing star and a band, who would ...
has been examined in depth, the two trade bodies say. The sample focused specifically on digital consumers ; people who own a digital TV and use broadband internet, and are medium to heavy users of each ... the complementarity of these two most powerful digital media. Guy Phillipson, Chief Executive of the Internet ...
New research from the European Interactive Advertising Association (EIAA) shows that digital media...via social networking sites and they are also more likely to have digital technology in their home ... Europe, AdLINK Group, AOL Europe, Microsoft Digital Advertising Solutions, Tiscali, Yahoo! Europe, LYCOS ...
and its new digital single lens reflex camera brand, while showing a moment that photographers might wish ...
The global survey notes that in South Korea - "the market that's leading the world in digital ... digital tools in markets as diverse as the USA, Brazil and Pakistan. With 17,000 respondents ... % Podcasts are now mainstream digital content, listened to by 48% "Social media is a mass medium ...