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Digital Cinema Media replaces branding iron idents

22 Dec 2008 | by Nicola Clark

LONDON - Cinema advertising group Digital Cinema Media has unveiled its new idents, which feature

TUI unveils new positioning

16 Dec 2008 | by Alex Brownsell

, digital and direct marketing. Following the high-profile failure or XL Leisure this year, the print ads ...

Marketing's Digital Agencies League Table 2008

12 Dec 2008 | by Staff

As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising

Conservative Party embraces digital campaigning with senior appointment

11 Dec 2008 | by Gemma Charles

Hunt's duties will include fronting online campaigning activities in the media, championing digital communications among his parliamentary colleagues and spreading the new media message to constituencies. He will work closely with Tory new media head Rishi Saha. Hunt also plans to build closer links ...

Pepsi Max viral features model Kelly Brook

10 Dec 2008 | by Fiona Ramsay

LONDON - Pepsi has launched a digital campaign for its Pepsi MAX QR codes promotion to support...Brook is starring in a 60-second digital film created for Pepsi MAX by digital agency Graphico. The film is being used for online ads and activity across a number of digital media channels including Facebook, Sky Sports network, FHM and The Sun while also appearing on the PepsiMAX web and mobile sites ...

Andrew Walmsley on Digital: Kangaroo's global contest

09 Dec 2008 | by Andrew Walmsley

LONDON - The Competition Commission should start viewing the VoD service in more than parochial terms

BMB scoops Agency of the Year award

09 Dec 2008 | by Jeremy Lee

. Redwood's 100% success record on new business pitches this year and its diversification into digital ... Media agency of the year: Mediaedge:cia Direct agency of the year: Elvis Digital agency of the year ...

ITV2 at ten years old

09 Dec 2008 | by Andy Fry

the Sky Digital platform, which gave an immediate boost in household penetration. It was also the time ... toward total digital penetration, which means no leaps by joining a new platform,' he says.' The emphasis ... that one channel can't do it all justice. The digital channels help us to leverage our assets effectively ...

Choosing the right brand ambassador

09 Dec 2008 | by Alex Brownsell

Digital, PG Tips Pink Panther - Burger King, Nike, KFC ...

Tesco to debut video-on-demand offer

09 Dec 2008 | by Fiona Ramsay

The retailer revealed its plans to the Competition Commission, which is currently investigating rival VoD service Kangaroo, in development by ITV, BBC Worldwide and Channel 4. Tesco's service, which will be launched through Tesco Digital.com, will offer films, TV series, and individual episodes. The retailer ...

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