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WWF revisits DRTV with adopt a polar bear campaign

19 Dec 2008 | by Dan Leahul

and digital channels such as ITV2, Nickelodeon, UKTV Documentary, Dave, Watch, E4, CITV and Boomerang, plus ...

Top 100 direct mail advertisers: financial-services brands

30 Sep 2008 | by Robert McLuhan

, managing director at digital agency CMW. 'That, in turn, has led to the credit crunch that is now forcing ...

COI to form roster of regional agencies

18 Sep 2008 | by Gemma Charles

The Regional Integrated Agencies framework will include agencies capable of providing five core services: advertising, direct marketing, design/branding, digital and PR. This will allow COI's regional client account team greater flexibility when providing creative services across the UK. It will also ...

Royal Mail TV ads to showcase business service record

09 Sep 2008 | by Gemma Charles

The marketing drive, which is called 'Partners for Growth' and showcases how Royal Mail has helped business customers, breaks in October across TV, digital and press. The ads will explain how businesses such as gift provider Hotel Chocolat and online lingerie retailer Figleaves.com have successfully used ...

Volkswagen supports Scirocco launch by sponsoring artists in travelling exhibition

20 Aug 2008 | by Staff

. The Scirocco launch will be supported by print, outdoor, direct marketing and digital advertising throughout ...

Range Rover direct campaign to target thrill-seekers

19 Aug 2008 | by Alison Donnelly

LONDON - Land Rover is putting direct and digital marketing at the heart of a campaign to promote.... Using both direct and digital media, the campaign seeks to target male drivers with significant ... and show its luxury interior. A series of digital ads, created by Wunderman and RKCR/Y R, will also ...

Digital Marketing Group hires Guy Harris to drive new business

28 Jul 2008 | by Ben Bold

LONDON - Digital Marketing Group has poached Guy Harris, DMS managing director, to take on the role...the group's outbound telemarketing, digital and data specialist HSM and digital creative agency Hyperlaunch ... at agencies including Euro RSCG, Brann and Ogilvy Mather and Lowe Direct in New York. Ben Langdon, Digital ... , Lowe Direct, Euro RSCG Circle and DMS will aid the growth of both HSM and Hyperlaunch. Digital ...

Kitcatt Nohr scoops below-the-line Lexus account

18 Jul 2008 | by Kate Nettleton

. The campaigns will run across both direct and digital channels. The management of Lexus's data will remain ...

Orange hands Chemistry £22m DM business

14 Jul 2008 | by Larissa Vince

The move, which was first revealed by Campaign , includes the company's direct response advertising, direct mail and digital marketing across the consumer and business divisions. The telecoms provider split with its previous incumbent Wunderman two weeks ago, just one year after the agency won ...

Unite hunts roster agencies

09 Jul 2008 | by Ed Kemp

Following an internal review, Unite has unveiled plans to appoint three agencies by September to support creative, digital and consumer PR needs for its 2009/10 brand awareness and sales campaign. It is adopting a roster of marketing agencies having previously used full-service shops. Nathan Goddard, sales ...

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