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Jaywing launches new Smartlists

27 Nov 2008 | by Ben Bold

member of Digital Marketing Group. ...

Weight Watchers turns to Gecko to streamline campaign management

28 Oct 2008 | by Staff

part in making our seasonal marketing campaigns in 2009 a success." Gecko is a digital campaign ...

Scottish Widows turns to RedEye for digital

10 Oct 2008 | by Jacquie Bowser

specialists RedEye to analyse its customers' online behaviour and improve its digital direct marketing.... This information will be used to produce better targeted email marketing. Colin Watt, head of digital ... Widows' in-house digital communications and brand management teams to establish a series of automated ...

Unopened direct mail rates fall in 2008

01 Oct 2008 | by Robert McLuhan

. With digital print, such insights can easily be fed into the production run. 'Consumers take about three ...

Marketing's Top 100 Direct Mail advertisers 2008

01 Oct 2008 | by Richard Abbott

alternatives'. Ian Cruickshank, head of direct and digital at Billington Cartmell, echoes Allan's view ... David Laybourne, managing director at REAL Digital. 'While some organisations are starting to recognise ...

The Marketing Profile: Tom Hings of Royal Mail

30 Sep 2008 | by Alison Donnelly

BBDO, will comprise TV, press, direct and digital activity. The drive will direct prospective ... on digital marketing investment, one of Hings' biggest challenges may be convincing companies ...

Top 100 direct mail advertisers: financial-services brands

30 Sep 2008 | by Robert McLuhan

, managing director at digital agency CMW. 'That, in turn, has led to the credit crunch that is now forcing ...

Regus hands eCRM account to Inbox

03 Sep 2008 | by Jacquie Bowser

LONDON - Temporary office space provider Regus Group has awarded its eCRM business to digital...Inbox, owned by digital and direct marketing company Digital Marketing Group, will work on the strategy, design, deployment and analysis of the company's first global customer e-mail newsletter ... the digital channels, clinched the deal." ...

Leprosy Mission appoints itineris for website redesign

02 Sep 2008 | by Jacquie Bowser

LONDON - International charity The Leprosy Mission has appointed digital marketing agency itineris...Itineris won the account after a competitive pitch against two other digital marketing firms. The agency has been tasked with creating a site that will educate and inform visitors about the charity's work and encourage people to donate. Jean Jones, head of fundraising at The Leprosy Mission, said ...

Royal Mail launches mailer touting the benefits of DM

01 Aug 2008 | by Ben Bold

DADC and aims to combine the strengths of digital and DM; and Sensory Mail, developed with BrandSense ...

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