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Dell extends European deal with TradeDoubler

LONDON - Computer giant Dell has extended its European contract with digital marketing company...TradeDoubler has been Dell's online digital marketing partner since 2002. TradeDoubler has helped the computer company to adopt affiliate marketing, developing a dedicated online demand generation team, and offers and incentives to promote sales from the site. The new contract builds on the two companies' six ...

Interview with McDonald's chief marketing officer opens Virtual Fair

Visitors can take a virtual tour of the site and watch specialists discussing key areas of marketing techniques such as search marketing, digital video ads, online search panels, affiliate marketing, mobile marketing, design, marketing consultancy, ethnic marketing and sponsorship. The keynote speaker ...

Monthly 'Today's Golfer' to relaunch

includes digital 'sampling' through the extensive Today's Golfer database, promotion at key courses ...

Publicis expands Digitas network in South Asia

alone digital asset production company, servicing Publicis Groupe agencies and clients ... presence in Asia and reinforce Publicis Groupe s commitment to expanding digital into emerging markets ... -edge international digital network. Sastri said: Our goal now is to become a leading digital agency in India ...

Hicklin Slade hires Wallinger as data head

marketing, alongside its core account planning, digital and creative work. Wallinger said: Hicklin Slade ...

Whitewater creates donor site for SolarAid

on the ground. Thanks to Whitewater s groundbreaking approach to digital marketing, we hope to pioneer a new ...

Kyp launches digital option for information pack range

LONDON - Kyp Systems is to extend its range of marketing information packs with the launch of the iKyp web key, which features a USB key allowing marketers to use the offline handout to encourage consumers to visit their website.

Endsleigh hands digital account to Inbox

LONDON - Endsleigh Insurance has appointed Inbox as its digital marketing agency, as part...to become more digitally focused, and described online as its primary pipeline for business ... , combined with the capability to deliver on a sound digital strategy that will help us meet our objectives ...

RMG unveils digital drive for HSBC-backed China exhibition

LONDON - RMG Connect has created a digital campaign for HSBC, promoting the global bank...The digital campaign work features an interactive banner depicting a fortune cookie under the headline, Chinese? . The banner tells viewers the fortune cookie is an American invention, before ... of challenging stereotypes, we ve created a digital and ambient campaign that pushes public perceptions. RMG ...

SodaStream plans comeback with WAR campaign

Rust, involving advertising, PR, digital and trade marketing work.

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