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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

31 Dec 2008 | by Hadassah Nymark

consumers that Creme Egg is only available for a limited time in the run-up to Easter. Digital media sites ...

Jammie Dodgers links with Red Nose Day

24 Dec 2008 | by Ed Kemp

, PR, experiential and digital activity. From the 29 January 2009, two pence from every special Jammie ...

ActionAid pressures Tesco on developing world wages with viral spoof

23 Dec 2008 | by Miranda Fitzgerald

The viral , developed by digital marketing agency Nonsense, is part of the development charity's Small change, big difference' campaign. It claims that for every 1.50 shoppers spend on South African apples at Tesco, just 8p goes to the farm workers that supply them. ActionAid said that if Tesco paid ...

Opinion: Surprisingly, integration is still a hot topic

22 Dec 2008 | by Kevin Murphy

digital specialists are increasingly losing their biggest clients to traditional agency networks ...

Digital Cinema Media replaces branding iron idents

22 Dec 2008 | by Nicola Clark

LONDON - Cinema advertising group Digital Cinema Media has unveiled its new idents, which feature

Digital radio industry says it's still on track for switchover

19 Dec 2008 | by Fiona Ramsay

LONDON - The Digital Radio Working Group (DRWG) insists that Britain could be ready to migrate from...The working group said it had renewed its commitment to Digital Audio Broadcasting and said that at least 50% of total radio listening must occur on digital platforms; the national multiplex coverage must ... the recommendations made by the group would be considered as part of the wider work being undertaken for the Digital ...

ABTA travel agency body launches first digital campaign

19 Dec 2008 | by Alex Brownsell

LONDON - The Association of British Travel Agents (ABTA) is to launch its first ever digital

iCrossing leads Cornhill Direct search marketing strategy for new website

19 Dec 2008 | by Dan Leahul

LONDON - Cornhill Direct, subsidiary of Allianz Insurance, has partnered with digital marketing

Barclays launches first 'brand concept' bank in Piccadilly

19 Dec 2008 | by Staff

, piloting digital technology underneath the iconic Piccadilly Circus lights in London's West End....Surface technology, which will allow users to grab digital content with their hands and navigate ...

Blue Chip Vacations hires Flybe marketer Neil Simpkin

18 Dec 2008 | by Miranda Fitzgerald

Simpkin joins from low-cost airline Flybe, where he held a variety of marketing positions including, most recently, head of digital and loyalty marketing. In the position he was responsible for online customer retention and acquisition across Europe, increasing the percentage of sales taken through ...

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