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Tiscali appoints Perspectives Red Cell to relaunch task

27 Feb 2004 | by Staff,

to demonstrate our digital skills and, working closely with Tiscali and their new brand identity, create ...

WPP statement on future prospects – in full

27 Feb 2004

in advertising and marketing services expenditure may remain in the low single digit territory, particularly ...

Cancer Research seeks donations with online work

27 Feb 2004 | by Staff,

Digital agency DNA will run the response-based activity, which breaks this week. It also aims to increase awareness of the Cancer Research brand using various banner formats. Ads will direct users to the All Clear section of the charity's website , where online donations can be made. The "All Clear ...

Half of UK homes possess digital television

27 Feb 2004 | by Jeremy Lee

The number of UK homes with digital television has broken through the half-way point, according...in 2010. Freeview has been a large driver of this growth in digital penetration, with the set-top boxes ... quarter of 2003, with an increase of 866,500 homes buying the boxes. The digital terrestrial platform Freeview now accounts for nearly three million households out of a total digital TV universe of 12 ...

TOP 300 AGENCIES: Top digital agency profiles

27 Feb 2004

A consistently impressive year for the digital agencies, with only Lateral's disappointing failure..., with the exception of Profero, are not convinced that internationalising a digital agency is worth the bother ... the digital marketing services it offers clients at the same time will take some doing. SCORE THIS YEAR: 7 SCORE LAST YEAR: 8 DARE DIGITAL Declared income 2003 £1.48m Total ...

Starcom merges its divisions to create a single digital entity

27 Feb 2004

The Starcom UK Group has amalgamated its two digital divisions - Starcom IP and MediaVest IP...offices. Hill says the new structure has been devised to take digital from being a niche fragmented service to one at the heart of communications planning. He said: "In Starcom Digital, we have created a group of talented digital specialists who are also fully engaged with a brand's total communications ...

WORLD: MEDIA ANALYSIS - Europe's advertisers look on as interactive TV takes a hold

27 Feb 2004 | by Jeremy Lee

Are European advertisers prepared for the impact of digital TV, Jeremy Lee asks....is that advertisers will eventually demand it. As Europe's digital television penetration grows, traditional spot ... , which offers advertisers (depending on the digital platform they are using) the ability to use ... that they want to watch and, more importantly, to skip any ad breaks. By 2007, the number of digital TV ...

TOP 300 AGENCIES: Coming of age

27 Feb 2004 | by Mark Sweney

. The IAB and the ISPs decided the next step was to educate ad agencies about digital media....Bureau and PricewaterhouseCoopers LLP. Digital smashed the glass ceiling of 2 per cent market share - a ... client confidence. 2003 saw a core group of the most successful, stable digital agencies emerge ... in the UK, announced a radical overhaul of how it handles digital. The review led to the development ...

HOTLINE: Blockbuster appoints Agency Republic

27 Feb 2004

Blockbuster has appointed Agency Republic as its digital marketing agency following a pitch managed

Vallance Carruthers Coleman Priest wins Capri-Sun campaign

27 Feb 2004

been dormant in recent months. Magnetic North, the digital agency formed by a breakaway from J. Walter ...

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