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Aegis splashes £25m on US digital firm

Global media group Aegis will expand its Isobar digital division and lay out around £25m over...of growth for Isobar in the past six months with a massive focus on digital marketing across the Aegis network. Doug Flynn, chief executive of Aegis, said: “Digital media will become the dominant delivery ... manufacturer Panasonic. Aegis also launched digital marketing network, Isobar in July, which tied up ...

Aegis to pay up to $50m for US digital marketing shop

to performance-related targets. IProspect will become part of Aegis Group's digital media network Isobar, which has made a number of acquisitions over in the past six months, including Korean digital agency Agency W and Australian digital agency One Digital. Founded in 1996 and headquartered in Watertown ...

AI lands Post Office digital brief

London-based digital agency AI has beaten off competition from four other agencies to land...with developing the Post Office’s entire digital strategy, taking in the creative, planning, technical ...

Post Office appoints AI as first dedicated digital agency

-service digital marketing agency following a five-way pitch for the business....on the Post Office's digital agenda. Steve Eaton, Post Office e-commerce operations manager, said the agency ...

Proximity London boosts digital with director hires

LONDON - Proximity London has beefed up its digital department with the appointment of two new...Rachel Robson will act as the company's digital account director on Royal Mail, developing and rolling out its digital vision, running the account team and encouraging integration with the offline team. She joins Proximity London from Amaze, where, as head of digital marketing, she ran the Toyota ...

Fox's Biscuits steps up its digital game for Rocky range

"snowboarding adventure" to pass a number of obstacles, collecting Rocky Bars along the way. Digital agency ... traffic. The move is part of a wider strategy by Fox's to step up its digital strategy throughout 2005 ... for the Rocky brand by creating engaging digital experiences." Bertram said that Fox's sees online games like ...

Agency of the Year: Digital Agency of the Year - Agency Republic

A return to its full-service digital agency roots has placed Agency Republic at the head...There was a dearth of digital pitches this year, despite the apparent increased interest in online ... 's Digital Agency of the Year. Over the past 18 months, Republic has honed its model of converting bricks ... of its advertising spend to digital marketing. Its new business track record has added several blue ...

Agency of the Year: Digital Agency of the Year - Best of the rest

As major advertisers start to take online marketing seriously, digital agencies can look forward...pieces of COI business as well as the appointment without a pitch to handle the digital launch of Diageo ... against rivals Agency Republic, Profero and TBWA\GGT to win Wanadoo's £10m UK digital marketing business. For brand owners seeking a strategic digital agency with pan-European capabilities, Profero fits the bill ...

Second set demand drives digital take-up

The latest Ofcom update on digital take-up, published today, showed that an increasing number...% of homes buying new Freeview boxes are already receiving digital broadcasts. Overall, digital penetration increased by 2.1% to 13,858,901 – 56% of UK households – with an additional 560,000 homes taking digital ... number of homes with digital cable totals 2.4 million. By Hugh Filman ...

Digital TV continues to eat away at terrestrial ratings

LONDON - The proliferation of digital television channels is continuing to eat away at audience

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