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Heinz puts internet at heart of marketing strategy

02 Jul 2003 | by Ravi Chandiramani,

the internet central to its marketing strategy. The move comes as the firm consolidates its digital marketing...for products and variants. Heinz has, until now, used a number of digital suppliers, and previously worked ...

Redhotcurry.com scoops Windrush internet award

02 Jul 2003 | by Staff,

in popularity led to the recent signing of a contract with digital media buying agency Ad2-one, bringing ...

MacKenzie threatens to sue Rajar over ratings rejection

02 Jul 2003 | by Jennifer Whitehead,

with the wristwatch system, according to Rajar, is that it can not differentiate between digital television and DAB ...

Orange denies briefing is to defend Mother ad campaign

02 Jul 2003 | by Staff,

he was at ITV Digital, where Mother's Monkey advertising was widely acknowledged as the most ...

Ipoints appoints list managers to member database

02 Jul 2003 | by Juliette Garside,

. In exchange they are offered Marks & Spencers vouchers, books, gaming consoles, CDs, digital cameras and DVDs ...

Public sector news in brief

02 Jul 2003

TRAINING: Volunteering charity CSV Media has been handed a £2.3m grant by the European Social Fund to improve digital media training among the unemployed in England. The charity will now offer an NVQ Level 3 diploma in new media skills. LIVERPOOL: The Community Channel is to dedicate a week (7 to 13 July ...

Ofcom head hits back at Puttnam

02 Jul 2003 | by MediaWeek

interest in the digital media as well as the more traditional broadcast and print sectors. ...

 

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