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Epson targets the family with Frank consumer drive

Digital imaging giant Epson is to launch a consumer PR campaign to position itself as a ‘family-oriented’ brand. The firm has hired Frank PR for that campaign, which will be based on what the agency’s joint ... the account, ultimately promoting products such as ink-jet and laser printers, scanners and digital cameras ...

Epson targets the family with Frank consumer drive

Digital imaging giant Epson is to launch a consumer PR campaign to position itself as a ‘family-oriented’ brand. The firm has hired Frank PR for that campaign, which will be based on what the agency’s joint ... the account, ultimately promoting products such as ink-jet and laser printers, scanners and digital cameras ...

ANALYSIS: Shareholders: power to the people?

for shareholders.' Other businesses are unable to say the same, as Green can attest after the ITV Digital debacle ...

Appointment

was head of digital interactive at TBWA. FINANCIAL: Hedge fund manager International Asset Management ...

MEDIA BRIEF: Teletext to expand digital offering

TELETEXT: Text news service Teletext is to expand its digital offering on the Freeview service

Fresh paedophile awareness drive gets online focus

. Springett said next year’s push will have a greater focus on radio, particularly digital radio stations ...

Adobe hands Firefly UK software account

, but confirmed that the agency would handle Adobe’s day-to-day press office across the group’s digital imaging ...

Kazoo wins UK brief for Sony digital TV

Sony UK has appointed Kazoo Communications to handle its nationwide integrated digital television...place during September. ‘The campaign strategy will highlight the benefits of integrated digital TVs ... for digital TV Adrian Northover-Smith and public affairs director Bill Vestey. ‘There are three areas to address: consumer confusion over digital TV, the different products available and the analogue switch ...

 

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