28 Nov 2003
| by Ian Hall
Digital imaging giant Epson is to launch a consumer PR campaign to position itself as a ‘family-oriented’ brand.
The firm has hired Frank PR for that campaign, which will be based on what the agency’s joint ...
the account, ultimately promoting products such as ink-jet and laser printers, scanners and digital cameras ...
26 Nov 2003
| by Ian Hall
Digital imaging giant Epson is to launch a consumer PR campaign to position itself as a ‘family-oriented’ brand.
The firm has hired Frank PR for that campaign, which will be based on what the agency’s joint ...
the account, ultimately promoting products such as ink-jet and laser printers, scanners and digital cameras ...
21 Nov 2003
| by Adam Hill
for shareholders.'
Other businesses are unable to say the same, as Green can attest after the ITV Digital debacle ...
20 Nov 2003
was head of digital interactive at TBWA.
FINANCIAL: Hedge fund manager International Asset Management ...
14 Nov 2003
TELETEXT: Text news service Teletext is to expand its digital offering on the Freeview service
14 Nov 2003
.
Springett said next year’s push will have a greater focus on radio, particularly digital radio stations ...
14 Nov 2003
| by Tom Williams
, but confirmed that the agency would handle Adobe’s day-to-day press office across the group’s digital imaging ...
07 Nov 2003
| by Peter Simpson
Sony UK has appointed Kazoo Communications to handle its nationwide integrated digital television...place during September.
‘The campaign strategy will highlight the benefits of integrated digital TVs ...
for digital TV Adrian Northover-Smith and public affairs director Bill Vestey.
‘There are three areas to address: consumer confusion over digital TV, the different products available and the analogue switch ...