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Dockers extends online presence via European site

18 Dec 2003 | by Ben Carter

Dockers Europe has hired digital agency AKQA London to develop the site, which will be built in five languages. The site will initially act as a brand-building platform, showcasing the Dockers range, but will not have e-commerce functionality. Dockers' current web sites cater to the US ...

Fabric retailer Elanbach hires LIDA for digital rebrand

04 Dec 2003 | by Ben Bold,

LONDON - Sir Bernard Ashley, the founder of Laura Ashley, has appointed direct and digital agency

DIRECT: Elanbach hires LIDA for digital brand campaign

04 Dec 2003 | by Ben Bold

Sir Bernard Ashley, the founder of Laura Ashley, has appointed direct and digital agency LIDA

OUTDOOR SHOWCASE: New technology is allowing advertisers to benefit from innovations such as talking posters, writes Alastair Ray

27 Nov 2003 | by Alastair Ray

to an individual, the campaign highlighted the fact that O2 had ditched its digital menus. The ads appeared ...

And for my next trick ...

30 Oct 2003

one million products were recalled. By the end of the decade, Tango was registering double-digit drops ...

Digital's creative dilemma

10 Oct 2003 | by Mark Sweney

New-media owners may extol the virtues of digital media to advertising agencies but great creative...on the mindset of above-the-line creatives. Dialog has managed to produce one of the few digital creative ... to be a re-introduction of traditional creative views. A lot of digital creative is lazy and produced ... , called Digital Art Work, targeting "creative directors, D AD, those with names above the door, the people ...

WORLD: ANALYSIS - The complete communicator brings integration down under

10 Oct 2003 | by Robert Russell

Collins creative team and their digital counterparts at Tribal Squibb, as well as his own teams ...

NEWS BRIEF: Levi's Europe to launch dedicated online area

09 Oct 2003

web site. It has been created by Levi's digital agency, Lateral, and will feature a history of 501s

Adidas reveals Rugby World Cup poster ads

26 Sep 2003 | by Rachel Gardner

and will travel throughout New Zealand during the World Cup. A digital version of the campaign can be viewed ...

Diesel hands global online creative business to Airlock

15 Aug 2003 | by Mark Sweney

is the first time that Diesel has elected to use a separate agency to centralise its digital creative work ... with an online viral campaign through Digital Media Communications. The ad, created by the Dutch agency Kessels ...

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