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ANALYSIS: Shareholders: power to the people?

21 Nov 2003 | by Adam Hill

for shareholders.' Other businesses are unable to say the same, as Green can attest after the ITV Digital debacle ...

ITV reaps benefits as viewers rise and see England shine

20 Nov 2003

lesson from Sky. Shared coverage has proved a neater way of driving viewers to its digital channels than ...

MCBD backs new below-the-line agency called Elvis

10 Nov 2003 | by Glen Mutel,

, sales promotion and digital media. It will also offer its clients brand, media and research planning ...

Commercial radio looks well enough as it hits 30th year

06 Nov 2003

exciting of all is the emergence of national digital platforms. Owners such as Emap and Capital have ...

Analysis: Alcopops battle shows signs of a new maturity

17 Oct 2003 | by Ian Hall

showing double-digit growth.' And encouragingly for PROs, McFarland says: 'PR will play an increasingly ...

Analysis: CAF Agency Barometer gives glimpse of upturn

10 Oct 2003 | by Peter Simpson

, digital-interactive TV and mobile communications has opened up tactical brand-building opportunities ...

Offer and acceptance in the virtual world

15 Aug 2003

details are taken. Secure servers use encryption and a digital ID to transfer data securely over ...

BSkyB can buy our loyalty but BBC still has our hearts

14 Aug 2003

Profits at BSkyB, where he is the chief executive, this week hit the black for the first time in five years, coming in at £260m, underpinned by a steady rise in the revenue being wrung out per subscriber and a new high of 6.8msigned up for Sky Digital. The company's programming strategy is key ...

Design and advertising come together

16 May 2003 | by Camilla Palmer

and the digital agency Poke show it is committed to extending into other markets and backing what it considers ...

Non-consenting adults and the net

09 Apr 2003

in the same cavalier way as SMS marketing. We need to get our own house in order and the use of digital ...

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