18 Dec 2003
| by Claire Billings,
LONDON – The government's target of converting 95% of homes to digital TV by 2010 has begun to look...is unachievable.
The sea change has come as people who have previously refused to take up digital television are being won round by Freeview, the BBC and BSkyB joint venture digital terrestrial offering.
Its ...
and documentaries to drama and comedy. As well as the BBC's raft of digital channels, including youth channel BBC ...
18 Dec 2003
| by MediaWeek
Government plans for a bright digital TV future unveiled...on interactive digital TV. The move could be a boon for interactive TV operators such as Sky and help to educate viewers about the medium. Said David Docherty, director of digital TV company YooMedia: "DTV is a vital ...
of people without access to broadband, digital television is the always-on interactive device and it's a ...
18 Dec 2003
| by Raymond Snoddy, media editor of The Times
Royal Charter came in, there were no digital homes. But by the time the January sales are over ...
the entire country to digital by 2010. It has a plausible plan to begin the process in 2006 by switching off ...
16 Dec 2003
1. There are five million listeners through digital television
It's not just media experts and Mr Jones at number 39 tuning into digital radio. Five million people are already listening at least once a week via digital TV, giving them a taste of what they could get if they buy a digital set ...
12 Dec 2003
Dare Digital's mix of outstanding creative work, solid management decisions and new-business wins...number of agencies have stood out from the crowd but it is Dare Digital that has emerged ...
-line account. In a massive vote of confidence in the agency, Barclays appointed Dare as the sole digital agency ...
.
Separately, Dare was chosen as the lead digital creative agency for Barclaycard, a decision made months ...
11 Dec 2003
Virgin Holidays is launching its biggest-ever digital marketing push by sending out e-mails to more
11 Dec 2003
The Digital Radio Development Bureau (DRDB) has experienced a huge increase in consumer interest
08 Dec 2003
| by Mark Sweney
LONDON - Abbey National is reviewing its digital creative advertising account and is holding a...The AAR's digital arm, headed by Juliet Blackburn, is in the process of drawing up a shortlist of creative agencies to pitch for the business.
In February last year, Abbey National unveiled a major ...
.
At present, Abbey does not retain a digital creative agency.
The digital pitch is the latest in a series ...
04 Dec 2003
| by Ben Bold,
LONDON - Sir Bernard Ashley, the founder of Laura Ashley, has appointed direct and digital agency
04 Dec 2003
| by MediaWeek
GWR moves to Digital Media Sales for Classic FM TV...GWR has changed sales houses for its television station, Classic FM TV, moving to Digital Media Sales from incumbent Interactive Digital Sales. The station was launched a year ago by GWR, which ...
of Carlton Digital Sales, set up Digital Media Sales this time last year. The company handles sales for a ...