Tube rebranding campaigns tend to be rather tactical, location or event-based affairs. Be it a car manufacturer at Earls Court during the Motor Show or a media owner euphemistically cocking a leg to mark its territory, they are a bit ordinary. Xbox was different. It delivered excitement and captured...
WPP has merged the digital agencies Outrider and The Digital Edge following its takeover of Tempus...Outrider and Digital Edge will merge to form a new subsidiary of Mediaedge: CIA, created last ... of Europe, where it launched in January 2000. The Digital Edge brand will remain in the US. Rob Norman ... to be Outrider London's managing director. The head of Digital Edge in the UK and Europe, Brad Fairhead, takes ...
The Football League has threatened ITV Digital's owners, Granada and Carlton, with a £500 million
to save lower division clubs from going out of business. ITV Digital last week said it could not honour ... own ITV Digital - evade liability for the money, due to be paid over the next two years. Nagle said ... 's agenda. With the crisis enveloping ITV Digital, efforts have intensified since any attempt to recover ...
? Was it D'Arcy? Or IMP? Or Bcom3's digital head honchos in Chicago? Or all three? Where the new Publicis ... digital. Publicis now finds itself with a disparate collection of standalone brands and sub ... obvious candidate - Gilles Elalouf, the Paris-based digital guru by appointment to the Publicis Group ...
The Cheshire-based agency was appointed without a pitch and has been briefed to raise the profile of NTL Home's broadband internet service, which allows consumers to access digital TV, internet and telephony with a single connection. 'We will start the brief with a media tour aimed at new and existing ...
total of 17 interviews with trade, digital, national and broadcast media. The research was then used ... ), and ITN digital and Independent Radio News, the research and its findings created headlines ...
-business wins, which have included Sony PlayStation, ITV Digital and COI Communications. When Campaign visits ... . Its input on ITV Digital is a good example, working with Mother and PHD to build on the success ...
to zap between 750,000 and one million goal updates to working football fans. Digital Media is offering ...
to move significantly as media owners weighed up the pros and cons of ITV Digital's fall....rollercoaster week, following the news that ITV Digital has been placed in the hands of administrators. The news sent ITV Digital shareholders Granada and Carlton Communications tumbling, even though the news ... broadcaster jumped 1.8% to 829p. Meanwhile, NTL appeared to use ITV Digital's bad news to cover up its own ...
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