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CONNECTIONS AWARDS: Recognising creativity in UK digital marketing

19 Dec 2002

recognised by the Marketing Connections awards, now in their third year, which reward excellence in digital...lipstick colours by pressing a button. The campaign delivered a huge response rate for iTV, 3.2%. Digital ... Marketing Group Drugs Boy Viral Campaign Digital Outlook Travis Fontaine Show ... ChapStick Mediaedge:CIA Digital Sony Ericsson T681 Launch Mediaedge ...

DIRECT BRIEFS: Rivals Digital Media relaunches two sites

19 Dec 2002

Rivals Digital Media is relaunching its two e-commerce sites, Football365Shop and WorldRugbyShop

Half of all homes to be digital by end 2003, ITC says

18 Dec 2002 | by MediaWeek

Half of all homes to be digital by end 2003, ITC says...Over 11 million homes in the UK are now multi-channel, and the number of homes with access to multi-channel TV grew by 2.8 per cent in the third quarter of the year, according to the latest figures from the Independent Television Commission. Most of the growth was driven the digital ...

THE BOOK OF LISTS: Some sensational sackings as well as the ITV Digital saga

17 Dec 2002

of ITV Digital saw a couple of heads axed - Steve Morrison and Stuart Prebble. Heads that rolled, p47. ...

Proximity hires Baker to head digital arm

16 Dec 2002 | by Claire Billings,

LONDON - Proximity London is strengthening its digital marketing division with the appointment...Proximity. Baker's first task will be to raise the profile of Proximity's digital offering, which develops ... will also be charged with developing the digital division, in response to increased client demand ... significant demand for our digital services." Baker joins the agency from January 2 2003. If you have ...

BBC completes digital radio line-up

16 Dec 2002 | by MediaWeek

BBC completes digital radio line-up...BBC 7, the latest new digital radio station from the BBC launched this week, offering a mix ... digital radio and digital television as well as on line via www.bbc.co.uk/bbc7 . The station completes the BBC's raft of new digital stations launched this year, including urban music station 1Xtra ...

Future targets techno-savvy with Digital Home

13 Dec 2002 | by Jennifer Whitehead,

LONDON - Future Publishing is tapping the growing digital technology market with a new glossy...and authoritative editorial. Dan Hutchinson is the senior editor of Digital Home. The first 132-page issue goes ... technologies are changing the way we live our lives. And all for the better. Digital Home is here to celebrate this new wave of technologies. Future Publishing's other titles include Digital Camera, Home ...

MacKenzie and Emap scoop fresh digital licence

13 Dec 2002 | by Claire Billings,

LONDON - The Kelvin MacKenzie-chaired Wireless Group has added to its growing number of digital...The joint venture, TWG-Emap Digital, has won the Swansea local multiplex, which has been awarded ... the combination of TWG's heritage brands with Emap's music brand will make a terrific digital line-up. It is also another advance in our firm and committed alignment with the digital future," he said. TWG, which owns ...

BSkyB stages UK pitch to boost the uptake of digital

13 Dec 2002 | by IAN HALL

BSkyB is staging a pitch for its UK consumer PR account as it bids to boost take-up of Sky Digital...to be the focus,' said Eccles. Sky Digital currently has around 6.3 million subscribers and the channel ... . More than 350 channels are available from Sky Digital, which launched in October 1998. C W was hired ... undertaken consumer PR campaigns to boost take-up of Sky Digital. The agency reports to Eccles, in addition ...

Manning Gottlieb to fold digital division into parent agency

13 Dec 2002

The members of the digital team, which is run by the head of new-media, John-Paul Edwards ... including press and TV. "This move will allow a lot more client focus and will help to get digital more ... that the quality and output is still of a high standard." No-one will be made redundant and the overall digital ...

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