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MEDIA: Film Four’s thoughful offering puts it on top in the digital war

There s no pause in the digital TV wars and accompanying hype. As soon as BSkyB s new chief...There s no pause in the digital TV wars and accompanying hype. As soon as BSkyB s new chief ... are working furiously, trying to get media attention for their new digital channels, rescuing them from ... . But, more positively, the best example of using digital positively has to be Film Four, the Channel ...

CAMPAIGN REPORT: PRODUCTION/POST-PRODUCTION - Digital diktats Digital TV could mean fewer top

For the moment, digital television is little more than a middle-class smokescreen. It simply means...For the moment, digital television is little more than a middle-class smokescreen. It simply ... and Sky Digital, currently offer little more than the average cable or satellite company. So what s all ... had no interest in digital TV whatsoever. Ah, but they will. Experts and players can t quite ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE - NEW-MEDIA STRATEGY - Digital offers a lucrative platform

lost. They did this with, it should be said, limited success. Now the digital revolution ... to embrace consultancy in a big way. From the other side of the hill - but all heading for the same digital ... came last year when the Lowe Group backed the start-up digital management consultancy, Decipher ...

CAMPAIGN INTERACTIVE: PROFILE - FELIX VELARDE. Head New Media has found its spiritual home within Lowes. Felix Velarde wasn’t going to accept just any agency, Gordon Macmillan writes

The recent acquisition by the Lowe Group of a stake in the digital agency, Head New Media...The recent acquisition by the Lowe Group of a stake in the digital agency, Head New Media, surprised a few people in the industry. The shock was not so much that Lowe had invested in a leading ... presentation by Lowe Howard-Spink, Head and Decipher, the digital management consultancy that Lowe bought ...

Carat secures pounds 3m media work to roll out Dolphin service

Carat has scooped the pounds 3 million media buying account to launch the digital mobile phone...Carat has scooped the pounds 3 million media buying account to launch the digital mobile phone network, Dolphin, which becomes available to consumers this summer. Carat has been working ... networks based on the new Tetra standard for digital radio, and will cover about 90 per cent of the UK ...

MEDIA: FOR THE RECORD

BSkyB has signed up around 800,000 subscribers to its Sky Digital service, for which it is giving...BSkyB has signed up around 800,000 subscribers to its Sky Digital service, for which ... for new channels. The Digital Broadcasting Company has appointed Bernadette O Reilly as sales ... as advertising director. Winthrop was advertisement manager for Redwood Publishing s Sky Digital TV Guide ...

CAMPAIGN REPORT: PRODUCTION/POST-PRODUCTION - Wide awakening. Soon all TVs will be widescreen TVs. As commercials directors learn to exploit the format, production companies are coping with an awkward period of transition. Jim Davies reports

50 per cent of its output will be digital by the year 2001 - sport is a priority, but family ... s latest Guinness extravaganza featuring the foaming sea horses was shot in digital widescreen. This was not only because it required extensive digital effects work, but also because it is likely to run ...

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH ANDY HOBSBAWM

audience will tune into the retro vibe is questionable. Overall, the digital marketing campaign ...

 

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