30 May 1997
| by CHARLIE DOBRES, head of Lowe Digital
Not a new site, but definitely one deserving widespread
acclaim.
30 May 1997
| by CHARLIE DOBRES, head of Lowe Digital
Justice. Demand a fair deal. Inner peace. We are greeted on the
home page with the Confucius school of copywriting, in harmony with the
new Mazda-esque brand direction. This is to be applauded, unless you re
one of those pundits who consider the new campaign a tad pretentious.
Some doubt the wisdom...
30 May 1997
| by CHARLIE DOBRES, head of Lowe Digital
Shell appears to be pursuing a two-fold strategy.
Business-to-business and business-to-antagonist. On the first front,
it s the usual no-brainer content that typifies large multinationals.
Dull, unimaginative and lacking in personality. But the second front, or
sensitive issues as the site calls it,...
30 May 1997
| by CHARLIE DOBRES, head of Lowe Digital
It was the result everybody was talking about. A landslide. This
country s finest hour for nearly two decades came on 3 May, when the
nation emerged from three hours of TV viewing to hail Katrina and the
Waves victory over the rest of Europe.
30 May 1997
| by CHARLIE DOBRES, head of Lowe Digital
Well, they won it in the Shires and they most certainly walked it
on the Web. Clean, basic design (though rather slow) with some useful
interactive features. I now know that my local MP, Ken Lizard
Livingstone, was previously an animal technician at the Royal Marsden
Hospital and is vice-president...
30 May 1997
| by MARK WILSON, creative and technical dir
Everyone knows digital television technology has the potential to
offer viewers a higher quality...Everyone knows digital television technology has the potential to
offer viewers a higher quality ...
viewers a vast choice of programming.
Because digital signals can be compressed, up to 200 channels ...
makers. The extra bandwidth created by digital
technology is likely to reduce the cost of owning ...
30 May 1997
| by JOHN PARRY
-off of digital
television will help advertisers to target more accurately, Marina
Perez, the editor of Control, a Spanish advertising and marketing
magazine, explains. Spain s first digital TV group, Canal ...
television digital (the digital TV war), so called because the
government is trying to halt progress ...
30 May 1997
| by MARK WILSON, creative and technical dir
Companies face some compelling opportunities - and challenges - as
the digital community grows...Companies face some compelling opportunities - and challenges - as
the digital community grows. Forward-thinking organisations will embrace
interactive media environments, such as the Internet, as a core element
of their communications policy. Treated as a key part of an integrated
strategy ...
30 May 1997
| by JULIETTE GARSIDE
,
on campaigns for charter renewal and the licence fee, and public
consulation on new digital services ...
30 May 1997
| by KAREN YATES
and our machines division, he said, adding
that he would possibly review the decision once digital ...