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HOTLINE

19 Dec 1997 | by ANNA GRIFFITHS

the audience data for a further two years to July 2000 because of uncertainty over the effect of digital television. In the meantime, the measurement of digital TV services will be undertaken by additional ...

STOP PRESS

04 Dec 1997 | by LISA CAMPBELL

brands, will combine a high level of cover with rebates redeemable against both brands. Digital ...

MEDIA HEADLINER: Don’t worry about the launch of Magic, Emap TV chief says - Vincent Monsey says this is only the start of greater things, Claire Beale writes

28 Nov 1997 | by CLAIRE BEALE

on Monsey s experience of the cable and satellite TV market. In the multi-channel, digitally ...

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

20 Nov 1997 | by ROBIN COBB

says that in preparation for the next technological trend it is extending its expertise to digital TV ...

Media: Carlton in Net talks

16 Oct 1997 | by ANNE-MARIE CRAWFORD

Internet technology in the launch of digital terrestrial television next year....Carlton Communications is in talks with Web TV, the Microsoft subsidiary, about incorporating Internet technology in the launch of digital terrestrial television next year. ...

MARKET RESEARCH: More muscle from microchips - Market researchers are harnessing computer power to deliver more accurate and more effective results, writes David Murphy

09 Oct 1997 | by DAVID MURPHY

ability to deliver video material by digital means. ...

Carlsberg extends postcard facility to other Websites

03 Oct 1997 | by MAIRI CLARK

digital postcard system at the heart of its revamped Website and extending the system to two of the Web...Carlsberg is bidding to become a central communication point on the Internet by placing its digital postcard system at the heart of its revamped Website and extending the system to two of the Web s most visited sites. The company, which has offered the postcard facility on its own site ...

REVIEW: Marketing and advertising news in the week’s press ..

03 Oct 1997 | by MAIRI CLARK

United Football Club is to launch a dedicated digital television channel next year in partnership ...

MARKEETING EXHIBITION EFFECTIVENESS AWARDS 1997: EXHIBITORS’ SILVER AWARDS - IT AND TELECOMMUNICATIONS/SPONSORED BY VISIT

18 Sep 1997

was to announce the partnership of Digital and Ericsson to operate the first fully interactive TV services over ...

THE VIRTUES OF VIRTUAL ADS - Imagine, it’s extra time in the Cup Final and the atmosphere is tense. Would TV viewers really appreciate the sight of spinning logos in the goalmouth? Meg Carter assesses the impact of virtual advertising

05 Sep 1997 | by MEG CARTER

subsequent newspaper photograph, the apprentices were mysteriously missing - having been digitally removed...subsequent newspaper photograph, the apprentices were mysteriously missing - having been digitally removed. Now advertisers are getting in on the act as new technology enables the digital alteration ...

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