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Nokia and McDonald's among the takers for C4's ad offer

17 May 2013 | by Priyanka Mehra Dayal

viewers on 4oD by programme genre. Jonathan Lewis, the head of digital and partnership innovation ... will ultimately revolutionise the way we trade digital advertising. "Over the next few months we will monitor ...

Marketing Leader of the Year poll - only one day left to vote!

16 May 2013

developed Topshop s digital experience to embrace what he calls "social entertainment". Last summer ...

Stihl "polar station" by Publicis Conseil

14 May 2013

The German power-tools manufacturer Stihl has released a TV ad as part of a campaign that also comprises press, radio and digital elements. The spot, by Publicis Conseil, is running across French TV channels and on YouTube. It shows a group of workers in the Arctic carving an ice garden using Stihl tools ...

Phones4U top marketer Trevor Cairns moves agency side

10 May 2013 | by Matthew Chapman

with Love on projects spanning branding, advertising, experiential and digital. Cairns has also worked ...

Barnes & Noble's shares jump after Microsoft plans to buy Nook

10 May 2013 | by Chloe Smith

Microsoft is reported to have made a $1bn (£65m) to take control of the digital assets for Barnes...Microsoft is already a partner in Nook Media, alongside several other investors, but internal documents leaked to TechCrunch show that the proposed deal would give control of all Nook Media s digital assets. This includes the Nook hardware, software catalogue and its ebook library. The plans also seek ...

C&A appoints Razorfish to European digital account

10 May 2013 | by Sara Kimberley

C&A, the clothing retailer, has appointed Razorfish London to handle its digital account across...The London agency won the business following a competitive pitch. In the past the retailer has worked with McCann Manchester on part of its digital business. Razorfish London will work alongside C ... Europe, said: "Razorfish fully understood our vision of a customer-oriented, digital C A universe ...

Hibu targets retail giants Amazon and Tesco

10 May 2013 | by Matthew Chapman

Anderson, chief digital officer at Hibu, said: "Retailers and online behemoths like Amazon have taken ... -build banners without the help of a digital agency, will seed ads on "tier-one" sites used by the likes of Tesco ... for the digital age, with Hibu UK chief executive Richard Hasncott claiming digital revenues now stand at about 36 ...

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

08 May 2013 | by Alex Brownsell

, will show the product in action in a humorous way. The campaign will carry a "heavy digital spent ...

EBay to offer segmented shopping data to marketers

07 May 2013 | by Matthew Chapman

The online retailer has compiled shopping segments based on people looking for or buying clothing, music, books or automotive products, a senior media buyer revealed to Ad Week. An eBay spokesperson told Ad Week the initiative is part of a strategy to "deliver more relevant, highly targeted digital ...

Net-a-Porter partners The Dorchester for first 'micro app'

03 May 2013 | by Matthew Chapman

, which is the first time the hotel chain has activated a media partnership on a digital platform ...

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