Music Group, has begun work with HMV's in-house creative team on campaigns for TV, press and digital ...
20 May 2013
| by Chloe Smith
The seven-minute documentary is running on The Sun's website. Both the film and the Sky Box Office hotline will be promoted in the paper and on The Sun's digital platforms. 'Frochy', a behind ...
.
"The Sun is carving new digital business, which satisfies the joint interests of readers and commercial ...
The appointment consolidates the online betting exchange's creative and digital accounts into a single agency. The digital account was previously held by Karmarama, which declined to repitch for the business.
Betfair s brand director Mark Ody confirmed plans to spend 15m on media across Europe ...
17 May 2013
| by Priyanka Mehra Dayal
viewers on 4oD by programme genre.
Jonathan Lewis, the head of digital and partnership innovation ...
will ultimately revolutionise the way we trade digital advertising.
"Over the next few months we will monitor ...
.
Sobo said: "Our TV and digital teams were aiming to bring that fragmented viewing back together, to get ...
Radio specialists from Mindshare, RadioWorks and UM London were encouraged by the growth of digital...its position as the biggest commercial show in London at breakfast, while digital radio reached its ...
(+9.2% year on year).
"From a digital point of view, it s good to see that digital radio as a whole has had a strong Rajar with 34% of radio listening now via a digital platform (+17% year on year ...
17 May 2013
in favour of a digital-only operation is not a reason to mourn in itself. However, the decision to put 30 people in consultation while ring-fencing just three staff with digital job titles does not bode well. Unfortunately, the realities of digital publishing mean large editorial teams cannot be sustained. The magazine ...
16 May 2013
developed Topshop s digital experience to embrace what he calls "social entertainment". Last summer ...
market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk....digital strategy.
In doing so, it is worth remembering some key pointers for success:
1 - Utility ...
16 May 2013
With consummate timing, two major figures from the digital economy chose the same day to announce the death of conventional TV. Sort of.
Actually, Tim Armstrong, the chief executive of AOL, didn t quite ...
online.
So, are these digital giants about to make inroads into conventional TV budgets ...