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National Lottery in £250,000 PR hunt to reconnect with public

14 May 2013 | by John Owens

The work is being overseen by the National Lottery Promotions Unit (NLPU) and includes an initial seven-month contract worth up to 250,000 with the option to extend for a further year. A tender document seen by PRWeek reveals that it is looking for a PR agency with strong digital expertise to help ...

Twitter donates top Promoted spot to #OneBoston as people show support online

17 Apr 2013 | by Gordon MacMillan

that have seen people use digital tools for good. In Boston itself, hundreds of locals offered places ...

Outdoor industry finds another £1.9m of space for Missing People

05 Apr 2013 | by Maisie McCabe

, allowing the charity's digital outdoor campaign to continue until June 2013 and introduce regional...The 1m campaign started last July and so far the digital outdoor ads displaying pictures of missing people have helped to find 59 people. The charity claims it has also more than doubled the average ... the OpenLoop serving system from digital outdoor production company Grand Visual to target the ads ...

Campaign Viral Chart: Google dominates top 10

05 Apr 2013 | by Ben Hall

In first position, Google Nose Beta, a service that allows people to search the web and re-create scents digitally, was shared 323,355 times. It was created in-house. Other in-house offerings from Google include a 'treasure map mode' for Google Maps in eighth place and Gmail turned blue ...

NSPCC ditches shock tactics for 'gentle' campaign

28 Mar 2013 | by Rachel Barnes

, created by Inferno, launch on Easter Monday (1 April). They are supported with digital and outdoor ...

Fleishman-Hillard to promote 'digital donation box'

27 Mar 2013 | by Lynsey Barber

attractions, the consumer-facing campaign aims to encourage use of the new digital service. The mobile platform was created by digital development agency Panlogic, but is being made freely available to arts ... . Digital giving also allows greater understanding of donors through data and makes it easier to claim gift ...

Oxfam awards digital business to Proximity

14 Mar 2013 | by Sara Kimberley

Oxfam has appointed Proximity London to handle its digital account....continues to work with 2020 on its digital media account. Proximity will work with Oxfam to deliver an integrated digital activation strategy to acquire new donors and drive income growth. It will also work ... we engage with our supporters and see digital as a key opportunity." ...

TBWA\London scoops Drinkaware creative brief

28 Feb 2013 | by Jeremy Lee

for Drinkaware included an interactive digital campaign that targeted mums to highlight the importance of having ...

Kellogg, ABF and General Mills slammed in Oxfam ethical ranking

27 Feb 2013 | by Gemma Charles

biggest food and drink companies, supported by a global digital marketing campaign to raise awareness...and environmental costs". To promote the report, Oxfam is running a global digital public awareness campaign ...

Coca-Cola ties with WWF for polar bear CSR campaign

15 Jan 2013 | by Alex Brownsell and John Reynolds

and digital activity, with a promotion on its digital sign at London s Piccadilly Circus. It claims the drive ...

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