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Danone appoints Hypernaked for CRM activity

with Danone on Actimel, for which it handles digital advertising. Actimel and Activia have both recently ... . Joel Kirstein, the digital brand and CRM manager at Danone, said: "We appointed Hypernaked ...

Saatchi & Saatchi captures Richmond business

Kerry Foods has appointed Saatchi & Saatchi London to handle the advertising and digital accounts...Saatchi Saatchi won the digital business after a pitch against two undisclosed agencies. The ad account, previously handled by Quiet Storm, was awarded without a pitch. Saatchi Saatchi and Kerry ... forward to creating more market-beating advertising and digital communications for Kerry Foods this time ...

Lucy Clark, HJ Heinz

face? A: The digital world creates so many marketing opportunities that it is both overwhelming ...

New Twitter ad product billed a 'game-changer'

of clients; and the social media specialist TBG Digital which claims to be the largest Twitter agency ...

Florette to run ads when the sun shines

, press and digital during May and June. Up to 60% of the campaign will be weather-dependent, with other ... , to target consumers when the weather is best. The digital and social media campaign will also use geographic ... ad will air around family programming on ITV, Channel 4, Channel 5 and on digital channels, with a 40 ...

Premier Foods to 'unashamedly' stick with TV advertising

spend into digital channels, according to chief executive Gavin Darby.

Topshop, Nike, Burberry, Heineken: Who should be digital brand of the year?

The Rev Awards Digital Brand of the Year 2013 shortlist has been revealed, and we need you to cast...The award recognises the brand that has used digital media to execute innovative ideas ... without sacrificing its premium positioning. Its use of digital has transformed the whole business with collections moved forward so you can buy directly from its digital catwalk. The case for Heineken ...

PepsiCo hires Karmarama for new nuts snack

The brief will be the first work the independently owned agency, part of the Karma Communications Group, has produced for the snacks and soft drinks giant. The integrated campaign will launch in the UK later in the spring and is likely to include national press, digital and radio work. Karmarama picked ...

Mondelez International unveils 'The Frothybeast' for Cadbury's Wispa Hot Chocolate launch

created digital out-of-home executions including moving escalator panels and digital poster sites ...

Champions of Design: Nespresso

double-digit growth in 2012. BRAND LESSON By James Joice, Client Director, JKR ...

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