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Danone appoints Hypernaked for CRM activity

with Danone on Actimel, for which it handles digital advertising. Actimel and Activia have both recently ... . Joel Kirstein, the digital brand and CRM manager at Danone, said: "We appointed Hypernaked ...

Carlsberg "where's the party?" by North Kingdom

Carlsberg has teamed up with DJ Axwell one third of the Swedish House Mafia group to launch a global digital campaign by North Kingdom . The four-month campaign begins with the launch of Axwell s latest track, supported by an online video where users follow the story of a man on a journey to find a ...

Campo Viejo brings Spanish culture to London’s South Bank in experiential first

in a far more relationship-driven way. Experiential and digital are a big part of that. We want to have ... of big marketing challenges, it s the pace of change that s driven by the whole digital development ...

5 Gum "taste intense" by Billington Cartmell

The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint ...

Nature Valley awards integrated business to start-up

s digital output. Debbie Simmons, the founder of The Big Kick, launched Incahoots alongside former Big ...

Tetley-owner Tata calls ad review

on its digital work, launched a review of its digital roster. Dare was given a place on the roster ...

The five key trends driving future wine retailing have digital at heart

with consumers to build loyalty. This will be through in-store events but digital technology will play a key part ...

Just Falafel hires LightBrigade PR as it launches in UK

, including social media and digital activity. Twigg added that the agency would also be doing experiential ...

Saatchi & Saatchi captures Richmond business

Kerry Foods has appointed Saatchi & Saatchi London to handle the advertising and digital accounts...Saatchi Saatchi won the digital business after a pitch against two undisclosed agencies. The ad account, previously handled by Quiet Storm, was awarded without a pitch. Saatchi Saatchi and Kerry ... forward to creating more market-beating advertising and digital communications for Kerry Foods this time ...

Phipps drafted in for Estrella lager brief

London-focused digital channels. Events activity will revolve around sampling and photocalls ...

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