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Jaguar readies global campaign for F-Type launch

15 May 2013 | by James Swift

bystander, telling him it is now his turn. The ads, which will be supported by outdoor, digital, mobile ...

Jaguar "your turn" by Spark44

15 May 2013

by outdoor, digital, mobile and experiential executions. It was created by Martin Cox and John Sutcliffe ...

McLaren launches new Twitter handle at Spanish Grand Prix

12 May 2013 | by Chloe Smith

: "Our fans are at the heart of our digital strategy. We ve strived hard to develop world-leading digital ... handle. The team s digital engagement strategy has also included re-launching its official website ...

Audi latest campaign pushes 'style and substance' message

09 May 2013 | by Alex Brownsell

, rolls out from tomorrow. The campaign will also include print, radio and digital activity. Kristian ...

Toyota swaps T4 sponsorship for Vevo ad deal

03 May 2013 | by Chloe Smith

of pre-rolls, idents and digital displays, and used to inspire young people to share the hashtag during their social media conversations. Lisa Fielden, Toyota s brand and digital manager, said that Vevo ...

Is UK marketing doing enough to reverse a decline in the talent pool?

30 Apr 2013

innovative and nimble businesses. I'd like our digitally-led retail brands to show us the way forward. Ida ...

Mercedes-Benz promotes Andrew Mallery to top UK marketing role

29 Apr 2013 | by Alex Brownsell

on younger consumers. He led the development of a number of digitally-led campaigns such as its "Escape ...

Digital helps maintain outdoor growth in Q1

29 Apr 2013 | by Arif Durrani

, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues....welcomed by the Outdoor Media Centre. Revenues in the digital sector grew to 43.1 million, up 21% year ... alongside mobile, online and social media. Within the last decade, digital outdoor advertising has ... to match Q3 especially and we know that will also impact on the full year number. But the digital growth ...

CHI & Partners lands global Lexus activity

25 Apr 2013 | by James Swift

to create digital, content and above-the-line work. CHI won a spot on Lexus roster in 2006. In 2008 ... -maker s European agency for digital. John Thomson, the group manager, brand communications group, Lexus ...

Porsche "the power of balance" by Karmarama

18 Apr 2013

Porsche is promoting the launch of its Cayman model with a digital campaign. The work, by Karmarama, is a marked switch for Porsche, which traditionally focused on press and outdoor activity. The content design agency Somethin Else created a series of computer games that invite users to test ...

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