The debate in UK news publishing often revolves around whether to charge for digital news ... the "All for free, and free for all" online model becomes unsustainable. Failing to monetise digital ... willingness-to-pay for broadsheets are addressed. Are readers unwilling to pay for digital content ...
to brandjackers in the digital world. An effective online brand protection strategy is critical to ensure ... digital activities. In addition to implementing a brand protection strategy, MarkMonitor recommends ...
Ever since digital technology exploded onto the media landscape, TV has increasingly been seen as the poor relation - an old-fashioned platform that is gradually falling victim to media fragmentation ... in combination to provide a hugely powerful new communications opportunity. Rather than replace TV, digital ...
service might once again completely change the digital landscape. We are already seeing tablet ...
their Facebook friends which cars they want. Audi has also used the power of digital to become the first brand to open a digital showroom , which uses digital presentations to showcase the car, rather than displaying actual cars. There is no doubt that digital will be heavily involved in shaping the future ...
Viewable impressions - display ad impressions actually in-view to the user - are a hot topic that continues to gain steam in the digital advertising industry. The Making Measurement Make Sense (3MS ... on MeasurementNow.net, but the most important and talked about point is the intention to shift digital measurement ...
Anyone witness to the recent US presidential debates will have noticed the proliferation of real-time fact checking services. The relationship between truth and politics is crucial in today s digitized political landscape - and consumers are increasingly prepared to demand truthfulness not only of political ...
The FMCG sector has become the joint biggest online ad spender according to figures from the IAB and PwC s online ad expenditure study, released earlier this month. FMCG spend has doubled in the last three years, reflecting changing attitudes to digital display as a branding tool in its own right ...
% of consumers now say they will only buy certain items if they are on sale/offer/promotion. Know me: digital ... a key concern. In saying this, consumers are slowly embracing the convenience of a digital app ...
of GfK's Digital Market Intelligence team answers that all important question: was it worth brands...and September, measuring the nation s social media conversations and tracking digital behaviour to assess: 1 ... impacted and influenced consumers. GfK Digital Market Intelligence ...
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us
to remove filters