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Peugeot and Samsung sign up to motorway screen sheet

digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham....The CityVision Expressway project is the latest of the CityVision network initiative launched by Birmingham-based out-of-home agency Signature Outdoor. The screen on the A38(M) road is the third in the project, which offers advertising opportunities through digital roadside screens. It is positioned ...

Bepanthen to sponsor baby and parenting shows on Discovery

The deal includes 150 hours of programming per month with 80 accreditations running per hour as openers, closers and break bumpers on the channel. The initiative will promote the brand's new creative positioning, 'Everyday Care and Protection'. As well as the on-air promotion, the campaign includes digital ...

Sky sponsors Sun documentary on boxing star Carl Froch

The seven-minute documentary is running on The Sun's website. Both the film and the Sky Box Office hotline will be promoted in the paper and on The Sun's digital platforms. 'Frochy', a behind ... . "The Sun is carving new digital business, which satisfies the joint interests of readers and commercial ...

Nokia and McDonald's among the takers for C4's ad offer

viewers on 4oD by programme genre. Jonathan Lewis, the head of digital and partnership innovation ... will ultimately revolutionise the way we trade digital advertising. "Over the next few months we will monitor ...

Rajar Q1 2013: Views from Mindshare, RadioWorks and UM London

Radio specialists from Mindshare, RadioWorks and UM London were encouraged by the growth of digital...its position as the biggest commercial show in London at breakfast, while digital radio reached its ... (+9.2% year on year). "From a digital point of view, it s good to see that digital radio as a whole has had a strong Rajar with 34% of radio listening now via a digital platform (+17% year on year ...

Rajar Q1 2013: Bauer Media and Absolute Radio share their views

and Absolute 80s becoming the top digital commercial station. "With digital radio now accounting for 34.3% of listening and strong digital-only stations such as Kisstory and TeamRock launching in recent weeks, the prospect for analogue switch-off and an all-digital industry have never looked better." ...

Trinity Mirror revenues fall 10% in Q1 amid 'difficult' ad market

for the start of 2013 following double-digit falls in display advertising....executive Simon Fox has made expanding its digital operations a key priority since his arrival last summer and the company reported strong growth in digital audiences today, with unique users increasing 25% year on year ... digital content management system. Speaking to Media Week last month, Fox said: "You have to have ...

Rajar Q1 2013: National commercial radio results in full

Figures are sourced from audience measurement body Rajar. Note: (D) Digital-only stations (Q) Based on quarterly survey period (H) Based on six-monthly survey period ...

Ian Katz to leave Guardian for editor role at BBC Newsnight

. In February former Labour culture secretary, James Purnell, was appointed as director of strategy and digital ...

Rajar Q1 2013: Record listeners tune in to Chris Evans

from 6.66 million last year but down slightly on the quarter from 7.05 million. All four BBC digital ... listening to the radio on digital platforms was also up to 34.3% from 29.2% last year and 33% last quarter ...

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