21 May 2013
| by Priyanka Mehra Dayal
digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham....The CityVision Expressway project is the latest of the CityVision network initiative launched by Birmingham-based out-of-home agency Signature Outdoor.
The screen on the A38(M) road is the third in the project, which offers advertising opportunities through digital roadside screens.
It is positioned ...
21 May 2013
| by Priyanka Mehra Dayal
The deal includes 150 hours of programming per month with 80 accreditations running per hour as openers, closers and break bumpers on the channel.
The initiative will promote the brand's new creative positioning, 'Everyday Care and Protection'.
As well as the on-air promotion, the campaign includes digital ...
20 May 2013
| by Chloe Smith
The seven-minute documentary is running on The Sun's website. Both the film and the Sky Box Office hotline will be promoted in the paper and on The Sun's digital platforms. 'Frochy', a behind ...
.
"The Sun is carving new digital business, which satisfies the joint interests of readers and commercial ...
17 May 2013
| by Priyanka Mehra Dayal
viewers on 4oD by programme genre.
Jonathan Lewis, the head of digital and partnership innovation ...
will ultimately revolutionise the way we trade digital advertising.
"Over the next few months we will monitor ...
Radio specialists from Mindshare, RadioWorks and UM London were encouraged by the growth of digital...its position as the biggest commercial show in London at breakfast, while digital radio reached its ...
(+9.2% year on year).
"From a digital point of view, it s good to see that digital radio as a whole has had a strong Rajar with 34% of radio listening now via a digital platform (+17% year on year ...
and Absolute 80s becoming the top digital commercial station.
"With digital radio now accounting for 34.3% of listening and strong digital-only stations such as Kisstory and TeamRock launching in recent weeks, the prospect for analogue switch-off and an all-digital industry have never looked better." ...
for the start of 2013 following double-digit falls in display advertising....executive Simon Fox has made expanding its digital operations a key priority since his arrival last summer and the company reported strong growth in digital audiences today, with unique users increasing 25% year on year ...
digital content management system.
Speaking to Media Week last month, Fox said: "You have to have ...
16 May 2013
| by Ben Hall
Figures are sourced from audience measurement body Rajar.
Note:
(D) Digital-only stations
(Q) Based on quarterly survey period
(H) Based on six-monthly survey period ...
.
In February former Labour culture secretary, James Purnell, was appointed as director of strategy and digital ...
from 6.66 million last year but down slightly on the quarter from 7.05 million.
All four BBC digital ...
listening to the radio on digital platforms was also up to 34.3% from 29.2% last year and 33% last quarter ...