The Minimart has been briefed to use television as the primary mode of communication, with smaller initiatives on digital properties. The TV ad campaign is set to air next month and will continue to target the brand s core audience of mums. The media planning and buying is by TCS, who has worked with Forest ...
Carlsberg has teamed up with DJ Axwell one third of the Swedish House Mafia group to launch a global digital campaign by North Kingdom . The four-month campaign begins with the launch of Axwell s latest track, supported by an online video where users follow the story of a man on a journey to find a ...
bystander, telling him it is now his turn. The ads, which will be supported by outdoor, digital, mobile ...
by outdoor, digital, mobile and experiential executions. It was created by Martin Cox and John Sutcliffe ...
The German power-tools manufacturer Stihl has released a TV ad as part of a campaign that also comprises press, radio and digital elements. The spot, by Publicis Conseil, is running across French TV channels and on YouTube. It shows a group of workers in the Arctic carving an ice garden using Stihl tools ...
Havas Worldwide London has hired Proximity's Justin Vir as head of digital....will lead Havas Worldwide London s digital capability and operations across all the agency s projects ... digital suppliers as well as managing the creative services department. During his time there, he ... of production at GT. Lidstone said: "Justin is a proven force in digital operations. His arrival ...
The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint ...
fall in love with coach travel." In October National Express was forced to pull a digital ad ...
Zurich Insurance Group has awarded its global integrated advertising, media and digital account.... Zurich has not previously had a dedicated digital shop. Michael Roth, the chairman and chief executive ...
Nivea has launched a global campaign to promote its Active Age range of men s facial products. The activity, which was created by DraftFCB, is being rolled out across multiple channels including TV, digital and point-of-sale. The TV ad opens with a man staring at his reflection in a mirror before revealing what ...
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