with Danone on Actimel, for which it handles digital advertising. Actimel and Activia have both recently ... . Joel Kirstein, the digital brand and CRM manager at Danone, said: "We appointed Hypernaked ...
to be continuing to make good progress in diversifying its revenue mix towards higher growth digital and events ... of new digital platforms and event launches. With print revenues expected to stabilise, digital ...
, will show the product in action in a humorous way. The campaign will carry a "heavy digital spent ...
The online retailer has compiled shopping segments based on people looking for or buying clothing, music, books or automotive products, a senior media buyer revealed to Ad Week. An eBay spokesperson told Ad Week the initiative is part of a strategy to "deliver more relevant, highly targeted digital ...
digital presence for its loyalty scheme...." experience. Digital agency LBi has created the "flexible" new site, which Tesco will now develop in ... -digit Clubcard number and postcode to access content. The supermarket is developing the Clubcard TV proposition in its "digital campus" , which will aim to make London the base of the most future-facing areas ...
All brands that are clients of media agency SMG will be given exclusive access to the in-tweet surveys when they launch later in the year, once Twitter and SMG roll out the co-created product. Lisa Weinstein, president and global digital and search officer at Starcom MediaVest Group, said beta-testing has ...
Advertising Bureau, Interactive Media in Retail Group, Coalition for a Digital Economy, Federation of Small ... that the European Commission's proposals to clamp down on data violations would hamper growth of the digital ... currently engaged in digital marketing to have to review their current practices. "It seems the EU data ...
Harris will report to Kate Howe, the president of DraftFCB UK and Europe. As well as leading the creative department, which includes the digital creative director, Steven Bennett-Day, who joined the agency in August last year, Harris will become a member of DraftFCB s European Creative Council ...
contestants from The X Factor. The retailer has also focused much of its marketing activity on digital, using ...
Havas has launched a digital agency in China called Socialistic, which is part of Havas Worldwide...The agency will specialise in digital work in Greater China, with a strong focus on social media ... the exciting growth trajectory of our digital business in China. I am delighted to welcome him back to the Havas Group and excited about the impact he can make creating a world class digital agency." During ...
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