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Metro launches gaming site with £1.9m ad campaign

ways to Metro Play", is set for release in June and will be visible across multiple print and digital ... -the-line marketing. However, it has dedicated a bulk of the 1.9m ad budget to create a strong presence in digital ... engine optimisation marketing, while Dapper is managing the brand s digital display and affiliate ...

Grand Visual bolsters management team

level team of the outdoor digital production agency. The senior team now numbers five at the 18-strong ... new ways of engaging out-of-home audiences where digital experiences meet the real, physical world ... future success." Putland will be responsible for driving interactive and digital experiential ...

Industry view: Will Xbox One revolutionise home entertainment?

, digital studio group director, R/GA London "This platform will offer content makers and brands ...

DigitasLBi and Razorfish appoint international leaders

DigitasLBi and Razorfish, the Publicis-owned digital networks, have appointed international leaders.

Arif Durrani: Google needs to change its approach to HMRC

, in a digital age where consumers are empowered. It's hard to argue with Jones' fundamental belief ...

Microsoft launches Xbox One to fulfill 'all in one' home entertainment role

with the launch of a digital music service , Xbox Music. The service offers music streaming, radio and the option ...

Barclaycard teams up with Dare for digital campaign

Barclaycard has launched a live digital campaign with Dare, featuring internet stars including

AKQA, Topshop and Bodyform triumph at Rev Awards 2013

AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA

Specsavers integrates Skype to capture pictures

Activity asks users to click on a leaderboard to activate their webcams and take a picture of themselves in their glasses before submitting the picture into the competition. Brand: Specsavers Client: Tim Langlois, digital marketing manager at Specsavers Agency: Manning Gottlieb OMD ...

Tech City growth stunted by talent shortage and lack of access to capital

The report released today to coincide with the start of the Digital Shoreditch festival, found that nearly half (44%) of firms find a shortage of skilled workers is the biggest challenge they face. More than three quarters (77%) say a lack of skilled workers is restricting their growth, and a third (33 ...

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