Dove 'upside down' by Ogilvy & Mather London
28 Jun 2012
stand against the use of digital retouching to create false a representation of reality.
As part of a relaunch, the hygiene and sanitary company Lil-Lets has created a print and digital
stand against the use of digital retouching to create false a representation of reality.
-though digital campaign, begun a year ago, has become a textbook case study for a modern brand launch. NIKE ...
The tongue-in-cheek ads, with typography from Andy Dymock, bear the tagline Merchants of attraction since 1870 and use flowery, Victorian language to promote the fragrances to people on the pull. The work is to run across print, digital and instore. ...