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Hornby brings out first TV ad in three years

. From Thursday (15 December), the ad will also be shown at digital cinemas and independent film houses ...

Heineken rolls out responsible drinking digital campaign

Heineken has launched a digital campaign about responsible drinking in the run-up to Christmas...in Facebook, signing a global ad partnership , which will see the two companies collaborate on digital ...

Barclaycard 'win an easier Christmas' by Dare

-Barclaycard customers the chance to win a range of prizes through an interactive digital advent ?calendar, which

P&G brings back Old Spice guy as MANta Claus

The digital campaign, created by Wieden + Kennedy, features a series of online videos in which Mustafa, filmed in a log cabin surrounded by Christmas gifts and fairy lights, and standing in a towel and a scarf, acts as the modern-day Santa Claus. Mustafa pledges to give Christmas gifts to all seven ...

Media Agenda: Mike Baker, chief executive, Outdoor Media Centre

whether advertisers will keep their digital spend, the smaller players in the out-of-home sector

A User-First Approach

of users and the terms on which our clients engage with them. Forward-thinking digital gurus often refer ... fundamental flaw in thinking has evolved through the promotion of "digital" marketing as a discipline in its ... newer breed of "digital" agency. These agencies are usually expert at building sites and understand ...

Producing the impossible

" meant bolting on digital executions to an above-the-line campaign. Often, separate creative teams, creative directors and producers worked on the digital output and the print or film output. Today, digital claims a prominent seat at the table: marketers see the explosion of channels through which a ...

Culture Changes Everything

of digital media. Reflect for a moment about some of the last two years' worth of digital innovation alone: the iPad, smartphones, wi-fi, 4G, Google+, app explosion and group-buying platforms. Of all the digital ... . Everything is now digital So, every day there are more and more ways of reaching someone, yet the irony ...

Data rules

engaging and targeted experiences for digital channels. This is the major opportunity for creative ... . We have intelligence about how people engage with digital experiences, whether it's in search, community, chatting, statuses, watching digital video or engaging in games and so on. It doesn't matter what ...

Ingratiate Don't integrate

in equal measure. We paste TV assets to shop windows (T-Mobile). We post brand definition on digital domain ...

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