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From Thursday (15 December), the ad will also be shown at digital cinemas and independent film houses ...
Heineken has launched a digital campaign about responsible drinking in the run-up to Christmas...in Facebook, signing a global ad partnership , which will see the two companies collaborate on digital ...
09 Dec 2011
-Barclaycard customers the chance to win a range of prizes through an interactive digital advent ?calendar, which
The digital campaign, created by Wieden + Kennedy, features a series of online videos in which Mustafa, filmed in a log cabin surrounded by Christmas gifts and fairy lights, and standing in a towel and a scarf, acts as the modern-day Santa Claus.
Mustafa pledges to give Christmas gifts to all seven ...
07 Dec 2011
| by Ben Hall
whether advertisers will keep their digital spend, the smaller players in the out-of-home sector
07 Dec 2011
| by Marc Heal, Duke & Earl
of users and the terms on which our clients engage with them.
Forward-thinking digital gurus often refer ...
fundamental flaw in thinking has evolved through the promotion of "digital" marketing as a discipline in its ...
newer breed of "digital" agency. These agencies are usually expert at building sites and understand ...
07 Dec 2011
| by Lins Karnes, Riccardo Giraldi, B-Reel, Philippa Allen, B-Reel Films
" meant bolting on digital executions to an above-the-line campaign. Often, separate creative teams, creative directors and producers worked on the digital output and the print or film output.
Today, digital claims a prominent seat at the table: marketers see the explosion of channels through which a ...
07 Dec 2011
| by Ian Kerrigan, GYRO
of digital media. Reflect for a moment about some of the last two years' worth of digital innovation alone: the iPad, smartphones, wi-fi, 4G, Google+, app explosion and group-buying platforms. Of all the digital ...
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Everything is now digital
So, every day there are more and more ways of reaching someone, yet the irony ...
07 Dec 2011
| by Anand Verma, IPG Mediabrands
engaging and targeted experiences for digital channels.
This is the major opportunity for creative ...
. We have intelligence about how people engage with digital experiences, whether it's in search, community, chatting, statuses, watching digital video or engaging in games and so on. It doesn't matter what ...
07 Dec 2011
| by Carl Ratcliff, Elvis
in equal measure. We paste TV assets to shop windows (T-Mobile). We post brand definition on digital domain ...