22 Apr 2013
Emma de la Fosse, executive creative director, OgilvyOne Worldwide London
The foreman for the Direct category talks about content and digital and how more people from traditional creative backgrounds are learning the digital craft. ...
22 Apr 2013
Eloise Smith, creative director, Havas Worldwide London
The judge in the Digital Advertising category talks about what D AD could do better, as well as the trend of campaigns responding to conversations that already exist online. ...
22 Apr 2013
Aaron Koblin, creative director, Google
The judge in the Digital Design category jokes about this being "the year of the scroll", due to the high number of projects about the way that web pages change when you scroll through them. He also says he has seen interesting submissions from crazy augmented ...
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It is part of Lucozade s Yes campaign and will be supported by outdoor, press, digital and in ...
22 Apr 2013
The babies and their grown-up counterparts break into dance to "Here comes the Hotstepper", which has been remixed by Yuksek.
Brand: Evian
Client: Michael Aidan, VP marketing at Danone Waters and head of digital at Groupe Danone
Agency: BETC Paris
Creative: R mi Babinet ...
19 Apr 2013
Me app by BETC Digital and B-Reel that uses facial-recognition software to reveal people s "baby ...
and in cinemas showing The Great Gatsby in May and June. A free iPhone app designed by BETC Digital and B ...
MasterCard has launched a digital marketing campaign offering cardholders the chance to watch music...will appear in print, digital and social channels, while MasterCard has also produced a 30-second video ...
18 Apr 2013
The company's digital focus has ensured growth in its portfolio and success with the FuturePlus...in print brands to an international leader in digital publishing with 50 million unique users a month online and more than three million digital editions sold using our app creation software FutureFolio ...
to innovative, large-scale native advertising programmes and custom publishing pieces.
Digital ...
as the digital agency responsible for Unilever s Rexona deodorant in February 2012. As well as London, R ...
global digital effort and we are thrilled with the result. "Engaging with our consumers in the digital ...