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Augmented reality and sales conversions

, events and digital marketing sectors. Whether the product is a complex engineering structure or FMCG ...

Is the public ready for the digital switchover?

on October 17 but is the public prepared for the digital switchover? Here you can see a short video on what...Digital UK, the body established by the government to deliver the digital switchover, said ... of five BBC digital terrestrial channels. On November 14, all of the remaining analogue channels will be switched off, leaving space for 20 Freeview channels. Nine out of 10 households in Whitehaven had digital ...

What makes direct mail work for consumers?

to make up the lost ground, including digital, door-drop and face-to-face promotional activity. Despite ...

Which brands do consumers want to be revived?

of Dracula' is set to be revolutionised for the digital era after a 30 year break from the Hollywood box ...

Will a free men's magazine succeed?

Ewington, a research and strategy consultant, who has worked on print and digital launches for The Guardian, the BBC and Lastminute.com, joins as strategy and digital director. Matt Phare, formerly creative director ...

Public Service Broadcasting - is C4's plea for funding heard by the public?

time-shifted version of its core terrestrial channel across all digital TV platforms. This could be seen as a wise financial move because according to figures released by Ofcom last week, digital penetration has hit 80% and with the digital switchover process starting next year, audiences and therefore ...

The dangers of sponsoring controversial TV - how damaging can it be for a brand?

Virgin Media products. The spots were created to demonstrate "the range of digital communications ...

Internet security fears - what brands reassure us online?

of the UK population now owns a mobile, internet and digital TV, writes Nikki Sandison . The Consumers ...

As commercial radio trails the BBC we ask what do listeners want to hear?

and success for its digital-only stations such as Oneword, Smash Hits and Virgin Radio Xtreme. Commercial radio still dominates digital listening, with overall listening up 5% and with 19.5% of the UK ...

 

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