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CREATIVE STRATEGY: EE launches with big bucks, but no big bang

15 Nov 2012 | by Simon S Kershaw

and uniting all your digital devices seamlessly. Impressive if it s true. And even if it s not as amazing ...

3 great ads I had nothing to do with: Channel 4 "meet the superhumans"

19 Oct 2012 | by Thinkbox

-up to the Games, the campaign also encompassed major outdoor poster, press and digital activity as Channel 4 ...

Think BR: The top 10 online brand protection strategies

16 Oct 2012 | by Charlie Abrahams

marketers stay one step ahead when it comes to protecting their brands online: Protect digital content. As more and more content becomes digital content, businesses should have a strategy in place to protect theirs. Every brand has digital content and, for some brands, it s their lifeblood ...

VIDEO: Behind the scenes at the Ocean Outdoor Art of Outdoor Digital competition

11 Oct 2012 | by Staff

Digital competition, which awarded its top prize to Glue Isobar and Toyota at London's IMax cinema...Sutcliffe, Haymarket Business Media s digital development director. Video produced by Sarah Johnson ...

Appointment to View: The making of the eHarmony ad

14 Feb 2012 | by Georgina Brazier

and digital channels, togetgher with outdoor advertising on London Underground Tube car panels, and online ...

Appointment to View: How the AA made its own horror film trailer

06 Feb 2012 | by Georgina Brazier

Filmed in a house in Putney and with inspiration from horror films such as 'The Blair Witch Project' and 'Paranormal Activity', the AA s new ad was shot on a digital 16mm lens camera in just 12 ... was created with various special effects. The process started with a series of digital "organic mattes ...

Appointment to View: Behind the scenes of The Sun's Olympic ad

19 Jan 2012 | by Georgina Brazier

footage of it from the crane." The Sun s wider digital campaign encourages readers to film themselves ...

Appointment to View: Behind the scenes of the Argos Christmas ad

23 Nov 2011 | by Georgina Brazier

. The campaign has a total media investment of 10m running across TV, digital channels and outdoor. ...

Appointment to View: Behind the brand at Kraft's coffee HQ

28 Oct 2011 | by Georgina Brazier and John Reynolds

with significant marketing support next year. The company has also looked to digital to aid its investment ...

Appointment to view: Volkswagen adopts AR for Beetle billboard stunt

26 Oct 2011 | by Sarah Johnson

aggressive, performance-oriented model of car. The ads will be supported by a digital campaign which will run ...

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