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Barclaycard teams up with Dare for digital campaign

21 May 2013 | by Magda Ibrahim

Barclaycard has launched a live digital campaign with Dare, featuring internet stars including

Sir John Hegarty: Digital has spawned a creative deficit

16 May 2013

Sir John Hegarty, co-founder of BBH, argues the rise of digital has led to a creative deficit

PRWeek TV: How is digital and data changing campaigning?

15 Mar 2013 | by Daniel Farey-Jones

The use of data and digital in public affairs and political campaigns can make for a 'far more...Singh, a former Labour Party digital strategist and more recently digital director on the NO to AV campaign in 2011, was in the studio to talk about how digital channels are changing issues-based campaigns and might be adopted in the next UK general election. Singh is one of four partners in WESS Digital, a new ...

Pringles to run Fan Versus Flavour digital campaign

27 Feb 2013 | by John Reynolds

Pringles is running an EMEA-wide digital campaign to promote its new Roast Chicken flavour variant...The digital campaign revolves around a game that introduces a Pringles "fan" character, who will take on further new flavours of the snack in head-to-head challenges. The 'Fan Versus Flavour' campaign, created by Glue Isobar, builds on the Pringles overarching message of "Bursting with flavour ...

Digital Radio UK/BBC "endless dove" by RKCR/Y&R

14 Feb 2013

Digital Radio UK, the DAB radio body, and the BBC have launched a music video to coincide with Valentine s Day. The ad, by Rainey Kelly Campbell Roalfe/Y R, features D Love serenading his pet dove with Endless Love and also stars the musician Phebe Edwards. The work comprises TV, radio, outdoor, online ...

DCM celebrates digital with 'emotional' idents

23 Jan 2013 | by Maisie McCabe

Digital Cinema Media, the cinema ad sales firm, has rebranded and created new idents, which...will not only entertain cinemagoers across the UK, but also show, rather than tell, how our digital transition ... initiative at DCM to reposition the ad sales house as a new digital media platform, following its switch to digital ad-serving at the end of September last year. Ben Little, co-founder of Fearlessly Frank said ...

Being Dutch in digital

28 Nov 2012 | by Victor Knaap, MediaMonks

to call a "creative digital production agency", but some of you might lovingly (or otherwise) refer to us ... on the "beautiful execution", mixing digital disciplines across platforms in an increasingly complex world. It ... what does "being Dutch", or, to be precise, "being Dutch in digital" give us? Are we infused ...

Digital Radio and BBC "D Love" by RKCR/Y&R

20 Nov 2012

Rainey Kelly Campbell Roalfe/Y R has created a campaign for Digital Radio, the DAB radio body, and the BBC to promote the medium. It launched across BBC TV, BBC Radio, commercial radio, online and in-store. The TV ads depict a brand character, D Love, attempting to "spread the love" with the help of a dove ...

Pemsel spearheads Guardian's digital journey

25 Oct 2012 | by Alasdair Reid

The newspaper publisher's chief commercial officer is tasked with selling its digital success...to talk about the numbers and the success we've had since deciding to embrace digital in 1995," he ... gloomy about the general prognosis. "In our most recent results, digital revenues were up by 16 per cent ... and intractable. The Guardian, famously, commands a dwindling print audience and a growing digital one. It wants ...

VIDEO: Behind the scenes at the Ocean Outdoor Art of Outdoor Digital competition

11 Oct 2012 | by Staff

Digital competition, which awarded its top prize to Glue Isobar and Toyota at London's IMax cinema...Sutcliffe, Haymarket Business Media s digital development director. Video produced by Sarah Johnson ...

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