Search results for "Digital

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Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

08 May 2013 | by Alex Brownsell

, will show the product in action in a humorous way. The campaign will carry a "heavy digital spent ...

Sky's Harry's Back fantasy football campaign goes live

03 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

and channels, supported by digital and social media activity. The remaining executions in the series ...

Elton John and John Barrowman back gay rights campaign

04 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

Trust's gay rights digital campaign, which launches toady (4 July) and calls for an end to laws

Chrysler re-launches with £10m Super Bowl campaign

03 Feb 2012 | by Alex Brownsell

-class Ypsilon models. A collection of three TV ads will be supported with print, outdoor, digital, direct ...

Harry Potter helps BMW make 'cinema advertising history'

25 Nov 2010 | by Katherine Levy

The ad, which is called "snow", ran ahead of 'Harry Potter and The Deathly Hallows: Part 1', the penultimate film in the JK Rowling franchise, and secured 2.5 million impacts in the UK, according to figures from Digital Cinema Media (DCM). Martin Bowley, managing director, DCM, said: "Cinema's always a ...

A New Vision

15 Oct 2010 | by Professor Derek Holder, IDM

by the fusion of the disciplines of direct and digital marketing. Today, customer engagement means dialogue ... , list compiling, data mining and digital asset management have turbocharged direct and digital marketing ... is clearly shifting into direct and digital, and within direct marketing, the migration from traditional ...

Content is King

15 Oct 2010 | by Hugh Burrows, Que Pasa Communications

's now also available as a YouTube mobile application and on the Vidzone digital jukebox on PlayStation 3 ... " engagement are not mutually exclusive - and nor should they be. In this new and largely digital world, it ... their training stats using a Nike digital recorder, an iPod or an iPhone and submit them to the Nike Running ...

We Want Action

15 Oct 2010 | by Paul Munce and James Middlehurst, MBA

to call the phone number so kindly emblazoned on your ads, they'll find a way to do so digitally, or even ... (wrongly) solely accredited to the digital response channels. People are not behaving in a way ... or engaging in a debate (digital or otherwise). It could be a more personal action, such as sticking a ...

The Dawn of Engagenomics

15 Oct 2010 | by Mike Cullis, Elvis

to CRM and loyalty programmes, events and, more recently, a host of digital techniques ... digital innovation and social tools. We as brand custodians can see demonstrable engagement levels ...

How to measure true engagement

15 Oct 2010 | by Ol Janus, EHS 4D Discovery

of purchases over time, the number of clickthroughs from your digital newsletter or Facebook fans. You decide ...

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