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Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier. With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...
No longer simply a 'fad du jour' for yummy mummies or eco-warriors, organic food has fast become a staple for many of us, and the recently rebranded organic-food company Whole Earth, a pioneer of the sector most famed for its peanut butter, has launched a quirky site promoting its products and philosophy.
, is on the hunt for an agency to handle its digital advertising business....the pitch. The successful agency will take on responsibility for digital advertising and branding across ... Nuts. United Biscuits has used digital advertising in the past, and appointed a roster of three ... , however, been few digital campaigns of note for United Biscuits brands since Abel Baker s revamp ...
Haagen-Dazs is seeking a digital agency to defend its market share from competitors such as Green
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ... for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ... ) at a business' heart. So we say: "Death to digital, all hail marketing." In the progressive ...
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ... chief digital officer, Leo Burnett Katie Streten , head of digital insight, Imagination Martin ... , managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
Muller is to launch a healthy-living portal to unite its natural products, which are grouped together under its Healthy Balance umbrella.
Digital is loudly and proudly declaring its data credentials, and aiming for respectability...So, sexy digital is going all serious and proper. Once flirty and out there for anyone's taking, digital is going around telling everyone that, nowadays, it's more like data, don't you know. Digital ... lunch debate, data was talked up as the crucial turnkey with which digital can both augment its potency ...
Danone has called a pitch to find a digital agency to relaunch its Actimel and Activia websites
LONDON - Mars has hired Tequila\London to handle digital advertising for its Pedigree pet...the brand's website and work on digital ad activity. The agency is also understood to have been briefed to create an overarching digital strategy for the brand to communicate its new global branding strategy ... , strategy, advertising, digital content and social networking. The move aligns the digital business ...
