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Coke launches interactive campaign on Sky Digital

11 Mar 2003 | by Claire Billings,

LONDON - Coca-Cola GB is launching an interactive TV campaign on Sky Digital to encourage viewers...Sky Digital viewers are asked to enter codes from packs of Coke on the website. In return they receive music credits, which can be exchanged for CDs. A prize draw will give away backstage passes to Coca Cola Red Room events taking place across the UK in locations such as Brighton, London, Cardiff ...

STOP PRESS: Cadbury appoints digital creative roster

26 Jun 2003

Cadbury Trebor Bassett has appointed its first digital creative roster, taking on E3 Media, EHS

Unilever hands slice of digital media work to Initiative

04 Jul 2003 | by Staff,

LONDON - Unilever has handed digital media planning and buying for its Lever Faberge and Unilever...Zentropy previously managed this business, and will continue to handle digital work ... believed to be worth around £170m in the UK. The move will make Initiative responsible for digital strategy ... of the year for 2002, will remain the preferred agency for digital creative work. Unilever appointed ...

Four compete for P&G pan-European digital brief

16 Jan 2003 | by Mark Sweney,

A shortlist of four digital agencies has been drawn up for a pitch that will be conducted from P ... of agencies with no strict roster. The pitch is one of its largest digital initiatives and shows the desire to establish a more cohesive digital offering. The overall brief involves around nine of P&G’s brands across ...

Southern Comfort in digital drive to young men

27 Nov 2003 | by Staff,

LONDON - Southern Comfort has picked WWAV Rapp Collins North to target the youth market with a relationship marketing campaign to raise awareness of the brand.

Starbucks holds first pitch to appoint a UK digital agency

31 Jul 2003 | by Staff,

LONDON - Starbucks Coffee Company is holding a pitch to appoint its first digital creative agency...Starbucks has called an undisclosed number of agencies to pitch for the business, which is understood to encompass digital advertising, website design and online customer relationship management. A result is expected next week. The company launched its first dedicated UK online presence earlier ...

DIRECT: Southern Comfort in digital drive to tempt young men

27 Nov 2003

Southern Comfort has picked WWAV Rapp Collins North to target the youth market with a relationship marketing campaign to raise awareness of the brand.

Starbucks holds its first pitch to appoint a UK digital agency

01 Aug 2003

Starbucks Coffee Company is holding a pitch to appoint its first digital creative agency for the UK...Starbucks has called an undisclosed number of agencies to pitch for the business, which is understood to encompass digital advertising, website design and online customer relationship management. A result is expected next week. The company launched its first dedicated UK online presence earlier ...

Nestle hands Grand Union Smarties Bar integrated business

30 May 2003 | by Rebecca Beer

Nestle has appointed the digital communications agency Grand Union to handle the digital business

Cricket365 teams with Walkabout for World Cup promo

12 Feb 2003 | by Staff,

LONDON - Rivals Digital Media, the digital publisher behind the Cricket365 site, has signed

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