This campaign from Costa for its Frescato drinks is about bringing a taste of summer to your desktop, even as the autumnal rain begins to lash against the office window.
Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier. With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...
Cadbury Creme Egg has always been marketed around messy 'interaction' (How do you eat yours?), so the brand's push into the social media space is a logical next step.
As you know, James Bond is rather partial to the occasional vodka martini.
I like wine - a lot. So despite its rather cluttered appearance, the prominently displayed bottles of quality wines and the offer of a free case of wine was all it took to make me open up this mailing from Laithwaites.
No longer simply a 'fad du jour' for yummy mummies or eco-warriors, organic food has fast become a staple for many of us, and the recently rebranded organic-food company Whole Earth, a pioneer of the sector most famed for its peanut butter, has launched a quirky site promoting its products and philosophy.
Coca-Cola is to appoint its first UK digital evangelist, signalling its commitment to expanding...will champion digital within Coca-Cola, as it seeks to divert a bigger share of its £30m UK media budget ... -Cola is also believed to be close to naming a European head of digital for a similar role on the Continent. ...
Coors Brewers is launching a digital drive to promote Coors Light beer. The campaign features clips
Volvic is launching a digital drive to support its Volvic Revive mineral water. The six-week push
Campo Viejo, the wine brand owned by Pernod Ricard, is launching its first online activity, which features a character called 'Pablo' who emphasises the brand's Spanish roots.
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