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Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier. With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ... for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ... ) at a business' heart. So we say: "Death to digital, all hail marketing." In the progressive ...
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ... chief digital officer, Leo Burnett Katie Streten , head of digital insight, Imagination Martin ... , managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
Digital is loudly and proudly declaring its data credentials, and aiming for respectability...So, sexy digital is going all serious and proper. Once flirty and out there for anyone's taking, digital is going around telling everyone that, nowadays, it's more like data, don't you know. Digital ... lunch debate, data was talked up as the crucial turnkey with which digital can both augment its potency ...
past lessons in digital. The wheel may be shinier than before, but it's still round. Let's not reinvent ... will benefit from digital technology and trends present and future. Of course, we're really excited about the future of digital and, yes, future social media. It's a bit like those early days of the internet, when ...
Boots, the high-street retailer, is reviewing its digital advertising arrangements....The company has approached UK digital agencies directly to invite them to compete for the business. Boots is understood to be looking for an agency to provide a unified digital strategy to bolster its ... will be developing a roster of digital production agencies who will work alongside existing agencies. This roster ...
LONDON - Dare has landed the Sainsbury's digital advertising account following a shoot-out against...The agency will now take on responsibility for all the online strategy and digital advertising ... in digital communications in a bid to increase sales and traffic through its online store. Sainsbury's has previously used AKQA and a number of other smaller agencies, to produce its digital advertising activity ...
Fitness brand Reebok has appointed Tribal DDB New York to handle its global digital account....York has been tasked with developing a digital strategy with an integrated approach, to extend consumer ... through digital and social media vehicles. The agency's first work is expected to emerge in the first quarter. Reebok's previous digital efforts have included an iPhone game and app by Inside Mobile ...
TK Maxx has appointed Ogilvy & Mather to its digital advertising account....all TK Maxx's digital activity, encompassing online, social media and mobile work. O M has been tasked with creating digital advertising to amplify the brand's TV activity, which is expected to launch ... , but it is now handled in-house. TK Maxx has invested in a number of digital campaigns over the past couple ...
C&A, the clothing retailer, has appointed Razorfish London to handle its digital account across...The London agency won the business following a competitive pitch. In the past the retailer has worked with McCann Manchester on part of its digital business. Razorfish London will work alongside C ... Europe, said: "Razorfish fully understood our vision of a customer-oriented, digital C A universe ...
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