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Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier. With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ... for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ... ) at a business' heart. So we say: "Death to digital, all hail marketing." In the progressive ...
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ... chief digital officer, Leo Burnett Katie Streten , head of digital insight, Imagination Martin ... , managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
past lessons in digital. The wheel may be shinier than before, but it's still round. Let's not reinvent ... will benefit from digital technology and trends present and future. Of course, we're really excited about the future of digital and, yes, future social media. It's a bit like those early days of the internet, when ...
Controlling communications used to mean controlling the agenda until digital changed all.... Controlling the comms meant controlling the agenda. Until digital came along and changed everything. The point ... instance. It will be digital product. Don't just inspire people to be better sportsmen and women. Help them, digitally. Pharma companies can now deliver tools and platforms that help manage disease through ...
at the heart of our digital future...clients not to focus on TV. I can already hear the cries of "Judas" among my fellow digital folk ... of the most dynamic and exciting areas of the digital business. Bear with me. First, TV's demise has been ... Canoe to roll out an addressable digital TV platform. Best Buy is pimping LG internet-enabled TVs ...
Imagine how powerful the reams of data that digital marketing generates could be if made available...in this industry - especially the digital community - spurned some of this great culture of testing: people became ... fools - they're tools." What's all of this got to do with digital? We think this experimental line of activity is even more powerful in the digital world than in the analogue one. For a start, in digital ...
LONDON - Santander is looking for an agency to handle the pan-European advertising, DM and digital
, will now oversee the company's entire DM account. Barclays' global digital review, which is being run separately, is still ongoing. The brief covers digital advertising across Barclays' entire business. Barclays spends more than 11 million on direct mail and digital, according to Nielsen. Bartle Bogle ...
across direct mail, digital and press between January and December 2009, according to The Nielsen Company ... for Global Retail Banking. BBH handles Barclays above-the-line advertising business, with digital work ...
