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Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier. With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ... for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ... ) at a business' heart. So we say: "Death to digital, all hail marketing." In the progressive ...
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ... chief digital officer, Leo Burnett Katie Streten , head of digital insight, Imagination Martin ... , managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
The question of how to make the transition to a digital future troubles all traditional media ... than 20 per cent of listening. Given the dithering over the strategy for digital switchover ... , under the auspices of Digital Radio UK and the BBC, handed Rainey Kelly Campbell Roalfe/Y R a 10 ...
Lastminute.com has appointed Razorfish as its first retained digital shop after a pitch against...categories. It will also work on all lastminute s digital advertising and social media activity ... to work for the original digital brand in the UK, by utilising all of our capabilities we'll be able ...
The newspaper publisher's chief commercial officer is tasked with selling its digital success...to talk about the numbers and the success we've had since deciding to embrace digital in 1995," he ... gloomy about the general prognosis. "In our most recent results, digital revenues were up by 16 per cent ... and intractable. The Guardian, famously, commands a dwindling print audience and a growing digital one. It wants ...
Thomas Cook has approached agencies ahead of a pitch for its digital business.....com. Thomas Cook currently handles much of its digital activity in-house. Last year, it appointed Havas ...
LONDON - The long-awaited Digital Britain report was unveiled this afternoon by the Communications...and BBC Worldwide in the areas of "digital channels, advertising and DVD sales". Support for the long ... through the 3.5 per cent of the licence fee currently ring-fenced for digital switchover. Universal ... the country. A digital upgrade programme for radio. All national and "large" stations to stop broadcasting ...
their print offerings and step up their digital efforts....of digital subscriptions - perhaps an issue for the major publishers as they invest millions in shifting to digital formats. Of the 16 titles that received an audit for their digital editions, Men's Health, the NatMag Rodale monthly, had the highest digital circulation with just 1,746. Hello! also reached four ...
of digital radio after the BBC licence-fee settlement did not commit BBC funds to roll out DAB radio....of the switchover to digital radio. DAB listening fell in quarter three 2010 to 15.3 per cent of all listening, from ... the Digital Radio Stakeholder meeting." ...
