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As all agencies are happily aware, digital adspend has rocketed in 2006 and its steady rise looks ... in the first quarter of the year. So, while the future is still looking rosy for digital marketers, I'd better ... to justify their increased investment? So far, digital campaigns have managed to avoid the rigorous pre ...
Mobile technology is advancing so rapidly that soon the internet will infiltrate every aspect of how we communicate in the real - and virtual - world, and disappear from our consciousness.
In a sector that should be having a ball, digital agencies have surprisingly divided opinions about...Digital agencies, one would have thought, are in the right place at the right time. For it is a digital world we now inhabit. Yet there's a sense among them of a community under threat and unable ... among brothers); clients not "getting" digital; conventional agencies stealing their clothes ...
The 'old-fashioned' ad agencies are winning important digital awards. Was news of their digital...wasn't going to cut it in the new millennium. Seemingly trapped in the headlights of the new digital ... , after all, new and better ways of doing things and new and better people ready to do it. Digital demands ... Awards for its digital work for Lynx. And that, back in March, CHI & Partners had scooped four awards ...
It is inevitable that the worlds of advertising and digital agencies will collide. Traditional...was born out of change. Ironically, many digital agencies have grown up with structures that echo ... between just "doing" digital and "being" digital, as many traditional agencies are no doubt discovering. "Doing" digital is simple. Creating a banner is simple. Creating something great within digital media ...
Some use third parties, but others prefer to keep digital production in-house, Kate Nettleton says....of production where coders and creatives sit side by side. Yet now the digital industry and its new wave ... tentative steps, opting for a hybrid model, digital start-ups such as Work Club and AnalogFolk are bucking the trend and outsourcing digital production to technical production shops, not just in London ...
Digital outdoor ad platforms have so far been slow to materialise, but as adland masters how best...The outdoor ad industry has been talking the digital talk for some time, but it seems reality ... the opening of Heathrow Terminal 5 to the launch of two major networks of digital roadside billboards, as well as continuing digital expansion on the London Underground and mainline rail stations. Previously, the digital ...
is essential to reaching digital audiences....-smoking planner feeding down pearls of wisdom that will eventually be realised in digital form by a geeky creative ... the initial stages of project development. And what of the bigger picture? Digital users are active ... communication, however much we'd like to believe they are. In the digital space, we communicate with users, we ...
The challenge of digital growth means the industry must help safeguard its future by being...the "agency of the future". Will ad agencies still lead in the digital age? Can digital agencies usurp them ... learn to get on with each other. And, as digital agencies, we'd also better learn how to recruit ... to do so. But perhaps the digital sector as a whole has been rather slow in supporting ...
As digital is becoming the plumbing that connects channels and formats, agencies also need...The ascendancy of digital within marketing and communications has created the type of debate that stimulates much speculation and little agreement. Few, however, would argue that digital has yet had its ... of innovation that most marketers, even specialist digital ones, sometimes struggle to make sense of ...
