By Christmas 2004, there will be one million digital radio sets in UK homes. Alasdair Reid looks...Do advertisers care about digital radio? Should they? You could argue that these questions ... in for the first time. Unfortunately, they almost certainly listened to it via their digital television decoders ... are encouraging but much of the listening is via TV decoders. The real long-term story, however, should be digital ...
New-media owners may extol the virtues of digital media to advertising agencies but great creative...on the mindset of above-the-line creatives. Dialog has managed to produce one of the few digital creative ... to be a re-introduction of traditional creative views. A lot of digital creative is lazy and produced ... , called Digital Art Work, targeting "creative directors, D AD, those with names above the door, the people ...
opportunities, not technology for technology's sake. Phil Nunn, the director of digital and direct at Manning ...
New TV ads for BBC Digital extend successful face-off idea, Rebecca Beer writes....up the creative theme for the campaigns to launch the BBC's digital channel portfolio, available ... -degree scan of the head, creating a digital image of the head. The masks are made from the scan ...
Hewlett-Packard Europe is launching the largest ever review of its digital advertising...using more than 40 digital agencies across Europe and in excess of 80 across the world. To streamline ... five digital creative agencies for its four operating units, for bespoke digital work. A second brief ... is also being launched following on from HP's global digital marketing and communications pitch. HP Europe ...
The pharmaceuticals giant GlaxoSmithKline is reviewing its roster of digital agency suppliers...large number of digital agencies - from the digital arms of above-the-line roster agencies such as Grey ... move by GSK to tighten its new-media and digital strategy to look at forming a preferred supplier list ...
The digital agency Digit has picked up the digital account for Sky Plus following a pitch against
for digital viewers....The digital version of Ceefax brings under one service all of BBCi's interactive TV programmes ... by viewers. The new service will also be available to all digital terrestrial, satellite and cable viewers ... undertaken by Ceefax in the 70s, by developing our existing digital television information services ...
Sky is running a pilot scheme that will enable its digital subscribers to vote in local elections...election. This will enable Sky's 6.6 million digital satellite subscribers to vote via their remote control ... in Cornwall. Around 25 per cent of Shrewsbury's electorate has Sky Digital, with Kerrier's rising to almost 27 per cent. The Sky Digital trials are part of a three-year initiative to test new e-voting channels ...
LONDON - Sky Digital is running a pilot scheme, in conjunction with the Office of the Deputy Prime...next year, in time for the next general election. This will enable Sky's 6.6m digital satellite ... in Shrewsbury and at Kerrier in Cornwall. Around 25% of Shrewsbury's electorate has Sky Digital, with Kerrier ...
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