09 Jun 2003
| by Staff,
LONDON - Digital One, the national commercial digital radio service provider, has produced a free...digital radio stations, along with an overview of some of the digital radios that are currently ...
.
The DM activity will initially focus on mailing the existing database of subscribers to Digital One's 'Stay in Touch' electronic bulletin and Digital One's own postal database. However, further DM ...
21 Aug 2003
LONDON - Digital Bulletin, your free daily electronic service that delivers the day's top new...Digital Bulletin, which is brought to you by Brand Republic in association with Revolution ...
by the advertising and media website Brand Republic.
Digital Bulletin is free to its readers on the day ...
's time.
From news and features from Digital Bulletin's own team and Haymarket Business Publications ...
23 Jan 2003
| by Mark Sweney,
LONDON - Hewlett-Packard Europe is launching the largest review of its digital advertising to date...using more than 40 digital agencies across Europe and in excess of 80 across the world.
To streamline ...
five digital creative agencies for its four operating units, for bespoke digital work.
A second brief ...
is also being launched following on from HP's global digital marketing and communications pitch. HP Europe ...
21 Jan 2003
| by Jennifer Whitehead,
current IPA programmes."
Gwilliam will also work closely with the chairman of the new digital market ...
19 Jun 2003
| by Juliette Garside,
LONDON - Digit has scooped the digital creative account for Sky+, the combined set-top box...Sky had also shortlisted AKQA, which won a Silver Lion at Cannes this week; Good Technology; and the WPP agencies OgilvyOne and Perspectives Red Cell, which pitched in a joint bid.
Digit is based ...
the satellite broadcaster's killer application. Its digital Personal Video Recorder allows viewers to auto ...
23 May 2003
| by Claire Billings,
LONDON - Future Publishing has launched Digital Home, an upmarket, glossy, Wallpaper-type magazine...the future of the digital home.
The launch is being backed by point of sale and promotions in other Future ...
dedicated to the magazine and issues related to its content.
Senior editor Dan Hutchison said: "Digital Home is an innovative magazine dedicated to the current technological climate."
He added: "Digital ...
03 Mar 2003
| by Claire Billings,
LONDON - The government could let the BBC's digital channels be broadcast on analogue networks...at the moment are only allowed to be carried on digital platforms.
The plan is likely to come under fire from ...
to further delay the launch of BBC Three as detrimental to its plans to switch over to digital by 2010.
"Without BBC Three, our digital proposition looks much less compelling and analogue switch-off looks ...
23 Jan 2003
| by Claire Billings,
for its forthcoming digital campaigns....Britannia is using E-RM's Digital Marketeer and Deter-mine technology platforms to distribute, analyse and report results of its direct marketing campaigns, beginning with a drive to raise awareness of the building society's mortgage and savings products among existing customers.
Wayne Lancaster, e ...
20 Mar 2003
| by Staff,
LONDON - Leo Burnett has expanded the reach of its direct marketing and digital operation...to unite all Burnett's direct marketing and digital agencies.
The new Australian arm of iLeo will report ...
-president of global digital strategy at Burnett Chicago.
The launch in Australia follows the launch of iLeo ...
by president and CEO Peter Steinhauser, while Bant Breen, the former head of digital operations at Leo Burnett ...
07 Mar 2003
| by Claire Billings,
LONDON - The take-up of digital radio is set to get a welcome boost following the government...is increasing, digital radio still has a long way to go before it is as popular as digital TV.
Until last year, only 60,000 digital radio sets had been sold, according to reports. Then over Christmas a further 75 ...
indicate that 150,000 sets have now been sold.
Speaking at a London conference on digital radio yesterday ...