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Twitter launches TV ad targeting system

will allow a brand's digital agency to quickly respond and align not only with what's shown on TV and when ...

Tech City growth stunted by talent shortage and lack of access to capital

The report released today to coincide with the start of the Digital Shoreditch festival, found that nearly half (44%) of firms find a shortage of skilled workers is the biggest challenge they face. More than three quarters (77%) say a lack of skilled workers is restricting their growth, and a third (33 ...

Barnes & Noble's shares jump after Microsoft plans to buy Nook

Microsoft is reported to have made a $1bn (£65m) to take control of the digital assets for Barnes...Microsoft is already a partner in Nook Media, alongside several other investors, but internal documents leaked to TechCrunch show that the proposed deal would give control of all Nook Media s digital assets. This includes the Nook hardware, software catalogue and its ebook library. The plans also seek ...

Trading Places: this week's people moves

digital director, to the roles of joint managing directors following a period of rapid growth. ( Campaign ... Hearst Magazines has created the position of president of digital media and appointed Troy Young from ...

Carphone Warehouse launches 21st century Snake game

The game, created by digital agency Steak, represents a throw back to the 90s when the use of mobile phones first became widespread, and its launch coincides with the anniversary year of the very ... digital content through a campaign." Ryan Foley, account director at Steak said the idea for the game ...

Trading Places: this week's people moves

publishing, commercial and digital operations. Glenda Marchant has been promoted to publishing director ... Sandford has been promoted to digital sales and innovations director of Shortlist Media, and Matt Baskerville has been appointed to digital operations director of Shortlist Media. ( Media Week ) Steve ...

The New Breed of Sports Rights Holder

, Head of Digital at the RFU, captures the dynamics of the moment nicely, We need to behave more ...

Oreo wins Facebook top creative award

Oreo won for its Daily Twist campaign, which produced 100 pieces of work in 100 days to celebrate the brand's centenary. Oreo had a stellar year in terms of digital marketing in 2012 and scored a string of notable hits. Those included its hotly debated gay pride post, which formed part of its Daily Twist ...

Trading Places: this week's people moves

Worldwide and hired Dawn Alford as its editorial director and Natasha Jackson as digital director ... ) Channel 4 has promoted David Amodio , an agency principal, to the new role of digital and creative lead ...

Twitter, Reddit and social media journalism in Boston

(Twitter News Network) is here and it is the most significant digital news platform out there ... ), but it is where news breaks first and it is the digital wire service for most of us. Reddit There are ... to make a full blown apology for what some have called digital "vigilantism" in the way users of the site ...

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