Click 
to remove filters
with consumers to build loyalty. This will be through in-store events but digital technology will play a key part ...
The Rev Awards Digital Brand of the Year 2013 shortlist has been revealed, and we need you to cast...The award recognises the brand that has used digital media to execute innovative ideas ... without sacrificing its premium positioning. Its use of digital has transformed the whole business with collections moved forward so you can buy directly from its digital catwalk. The case for Heineken ...
and digital arms to support a multi-million-pound repositioning....not repitch. Bell Pottinger Consumer and Bell Pottinger Wired, the agency's new digital arm, have been ...
Premier Foods is holding a digital pitch for its "power brands", which include Hovis, Oxo and Mr
Pringles is running an EMEA-wide digital campaign to promote its new Roast Chicken flavour variant...The digital campaign revolves around a game that introduces a Pringles "fan" character, who will take on further new flavours of the snack in head-to-head challenges. The 'Fan Versus Flavour' campaign, created by Glue Isobar, builds on the Pringles overarching message of "Bursting with flavour ...
Heineken International has appointed R/GA London to handle a new digital platform for its flagship...The agency won the business after a pitch against Work Club and Crispin Porter Bogusky. Creativebrief handled the review. R/GA will join Heineken s global roster and become one of its lead digital shops. The agency will develop an online, mobile and social media platform for Heineken, which ...
Mondelez International, Kraft's rebranded snack business, has consolidated its UK digital roster...as it sought to streamline its agency roster. Agencies that had been on the Kraft Food s digital business ... handled Cadbury s Cr me Egg digital account, while G2 Joshua was placed on the digital roster last year. The review is separate to Kraft s European digital review, which is ongoing. The appointment comes ...
Heineken International is holding a global pitch to find an agency to create a new digital platform...the appointed agency to its global roster as one of its lead digital shops. The platform is expected to focus ... will look to emulate the success of previous digital projects including the Star Player, which was launched ... League. Heineken has ramped up its digital activity over the past few years. In September, it launched ...
Carat and iProspect have won the £10 million consolidated digital media account for the supermarket...to reduce the size of a digital media roster that included around 25 agencies. Razorfish, the incumbent on the pay-per-click search, was involved in the pitch for the combined digital business. Carat, which also looks after Asda's 100 million offline account, was the incumbent on digital display media. Carat ...
Adam & Eve/DDB has picked up the global digital ad account for Unilever's Lipton Ice Tea and hot
