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Kraft Foods is looking to create a UK digital roster across its brand portfolio....to both roster and non-roster agencies. Agencies that currently work on Kraft s digital business ... , Kraft launched an interactive digital campaign for Toblerone, with a website created by Ogilvy Mather. The creation of the digital roster follows a number of ad reviews conducted by Kraft in the past year ...
Work Club to handle the digital marketing activity....Work Club won the account after a competitive pitch against three other undisclosed agencies. Duties include digital creative, social media and all implementation. The work will focus on targeting ... of the drink. Heineken is significantly stepping up its digital marketing and recently signed a major ad ...
Speaking to Marketing at the 'PepsiCo Lounge' at SXSW, Josh Karpf, global director of digital at PepsiCo, one of the event's sponsors, said that, as its audience was becoming 'increasingly digitally ... digital experiences' for its consumers, highlighted by the debut of its mobile-enabled six-pack hi ...
The Fairtrade Foundation is shifting to a digital focus to promote this year's Fairtrade Fortnight...connected through online tools and communications." The digital strategy is targeted at a wider ... to encourage the sharing of the campaign across digital channels. The 12 celebrities appearing ...
digital focus will boost its marketing efficiency. PepsiCo has made no comment on how many of its 8700 job ... campaigns might begin to look indulgent. With digital marketing starting to provide greater returns ... of digital specialists is part of the changing dynamic in marketing, according to recruitment consultant ...
Volvic, the Danone water brand, has appointed MEC Interaction to lead and implement its digital...-service digital agencies to win the account. The appointment is the first time Volvic has hired an agency to take charge of its social media, mobile and digital strategy, although the brand has worked with the digital agency Mint on its website. MEC will work alongside Volvic's other agencies, including Rainey ...
New gourmet probiotic yoghurt brand, The Collective, has appointed Holler as its first UK digital...awareness through the digital community. The Collective originates from New Zealand and was set up by two ...
Vimto is shifting its marketing spend from TV to digital, as the brand looks to capitalise on its...The Nichols-owned soft-drinks brand is plotting a major digital push this year, targeting ... agency Lean Mean Fighting Machine to handle the digital strategy and creative. Vimto plans ... digital activity. ...
digital and social media account....Crayon pitched against two social media-focused agencies after Grant's parted ways with its web-build agency. The brand is looking to launch a digital push to challenge Johnnie Walker and Ballantine ... in the market, wants to drive brand advocacy through digital platforms and social media to create "a committed ...
Lindt, the Swiss chocolate company, has appointed Razorfish to handle its global digital account....The agency won the business after a pitch against rival digital agencies including R/GA and Nurun, and will now handle global digital strategy and creative for the brand, starting with a redesign of its website. Previous digital activity running on a local level included a UK campaign, created by Standout, to raise ...
