Diageo has revamped its Guinness Storehouse to create an "immersive digital brand experience...brand on Facebook. The new digital space - situated on the fourth floor of the brewery building ...
world experience of tourists in the Storehouse with the wider digital world."
Roberts added ...
16 Oct 2012
| by Robert Goldsmith
to avoid digital indigestion, writes Robert Goldsmith, managing partner, Spinnaker....that food and drink digital marketing is coming of age.
Engagement through strong and relevant content, delivering consumer action through timely digital comms, and driving direct sales through technology were ...
and digital was evidenced in Nielsen s recent piece of research How digital influences how we shop around ...
Unilever is giving away a crowd-sourced cook book as part of its £6m promotion of its Flora brands, using Facebook and in-store promotions.
Greggs has enlisted the help of five zombies in a digital campaign promoting its Halloween range....future sightings of the zombies.
The digital work is supported by 14 sampling events across the UK ...
04 Oct 2012
| by Sara Kimberley
Unilever is holding a global digital and direct marketing pitch for its Lipton Ice Tea and Lipton...The company has approached a number of agencies on its roster to start the process. Work is expected to focus on digital and direct activity as well as some above-the-line advertising globally, as it also looks to launch a new teapot product in a bid to make tea more appealing to younger consumers ...
and its biggest investment in digital activity to date....-store and is the brand's biggest digital push to date. It follows the brand s first TV campaign two years ago featuring ...
Yakult is seeking an agency to handle its pan-European digital account. The review is being handled
Wieden & Kennedy London has created a digital campaign for Cravendale's "epic straws" on
13 Sep 2012
| by Sara Kimberley
Weight Watchers is seeking an agency to handle its UK digital and direct account....Davidson as vice-president of marketing. She joined Weight Watchers in May.
A direct and digital push ...
The move follows Kraft s decision to spin off its North American grocery division from its global snacks business, which was approved by the company s directors earlier this month.
Separately, Kraft has also issued an RFI to digital and media agencies ahead of a European review of its digital ...
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